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Featured
Featured Blogs
Facebook Custom Tab
Today, one of our readers has raised a query on forums about 'How to create a Facebook Custom tab'? Its an interesting question and facebook custom tab is demanded heavily by most of our clients. So, we decided to write a detailed post with all the required steps to...
Rebranding on Social Media
Recently I read about Cadbury Eclairs turned into Choclairs. It's a massive rebranding exercise for an established brand like Eclairs. But why does the brand like Eclairs needed to re-brand? Here in this post, instead of being focused on Eclairs' rebranding, I would...
Recent
Blogs
Creating a Robust Digital Strategy for the Healthcare Industry
Going digital is the obvious choice for healthcare brands wishing to reach their target audience. Our research shows that 80% of people do a search for their symptoms before getting in touch with a healthcare practitioner. Be it for doctors, hospitals, healthcare...
Is your Business Voice Search Ready? Getting heard on Google with Voice
In an era when people can talk to artificial intelligence, what can be more important than getting your business ‘voice search ready’ to match with customers online? It’s important to note that the results from voice searches are different from typed searches on...
The Ultimate EdTech Marketing Automation Guide
It’s astounding to imagine that the mobile penetration for children in developing countries is up to 76%. Mobile phones are no longer child’s play, with children in their teens making a minimum of 4 calls on average a day. Children in Asia with mobile phones have more...
7 Key Metrics for Subscription-based Businesses
The subscription model has been seen catapulting many brands into the spotlight, and if you check your inbox you’re sure to find at least one mail from a subscription-based business vying for your attention. Subscription-based business models have jumped from the...
Using B2B Marketing Automation To Manage Use Cases
The market is full of businesses that wish to use B2B marketing to reach their customers but don’t know how to do so. B2B marketing automation takes away the strain of having a huge workforce of individuals who need the time, resources, and energy to manually follow...
Why & How: Define your Organization’s North Star – Your primary digital KPI
In the world of digital marketing, a north star guides organizations towards their future goals by evolving their transformational & digital model to suit the industrial environment. Northstar guides KPIs like technology strategies, organizational structure, and...
How to use BANT for Qualifying Leads in 2021
In the world of marketing, there’s an old adage "not all leads are created equally". This phrase is as catchy as it is true. The way you process your leads plays an important role in the results you can generate. Making the most of your leads depends on how you...
Free Design Tools to Lift Your Social Media Presence
Graphic design is a must for your small business marketing, but hiring someone to do it for you can be expensive. You can also spend a big part of your budget on paid subscriptions to premium services, but you might not need to just yet. Instead, check out...
Customer Retention – Are you doing it right?
Have you ever had a customer become disillusioned and walk away? Customers rarely give brands a second chance. Especially in the world of marketing where a single setback can create a domino effect of customers leaving your app or website. Brands prioritize new...
ASA & ASO: A Spotlight for your Apps
In the app world, there’s no real substitute for a good ranking. The numbers show that 63% of app downloads come from user searches. Customers are 10x times more likely to download your app if it is backed by a load of high search ranking. The app world is a...