You already know that the main mission of SocialChamps Chatterbox is to supply our readers with advice on social media. We’ve written how-to guides, shared different ideas and concepts, and have created several lists to cover necessary topics in social media marketing.
However, we all know that for people responsible for social media marketing, especially for small or medium businesses; don’t always have a lot of time to flick through an extensive blog archive. To give you a hand, we’ve compiled 5 simple things you should never miss in your social media strategy.
- Create a plan
Similarly to the way you are doing everything else in the world of business, you need to create a plan for executing your social media strategy. Creating a social media marketing plan or strategy can definitely deliver success, and can allow you to avoid any social media mistakes. First, try to learn how to form a social media marketing plan and watch your social media game flourish.
- Define KPIs
Well, defining KPIs is important if you want to see your objectives getting achieved. KPIs stands for Key Performance Indicator and they show us the journey right from setting our objectives to achieving them. Suppose you have set page likes for your brand’s page as your primary social media marketing plan, you should set your objective as community building. First, you should define your objectives and see it completing them with KPIs.
- Content Calendar
Getting organized and working out a social media content schedule is imperative to your social media success. By employing a social media content calendar you are ready to figure out a social media content schedule that works for your business. Not sure where to begin when it involves creating a content calendar?
- Configure Analytics
Many social media marketers believe that connecting social media marketing to actual business results is a very tiring task. Tools marketing experts are using these days are becoming sophisticated, and their strategies more refined. Measuring how social media turning out into actual business results is getting easy. Use the free and probably already installed tool on your website: Google Analytics.
- An audit, measure and optimize
Before making a new social media profile, run a social media marketing audit of your current social media presence. Social media audits are helpful to keep all your social media ducks in a row, like social profiles and passwords. To assist you to conduct one, use our social media audit template to get you started.
A social media strategy defines how your organization can use social media to attain its communications aims and the supporting platform and tools it will use to achieve this. At a basic level, it is an easy statement of intent, defining the goals and objectives that are measurable for using social media, and therefore the target outcomes you wish to achieve. It will this in the context of the general business plan in order that social media isn’t in a silo but operating in parallel with different channels. It isn’t an in-depth plan of action – you’ll also need a plan but without a transparent strategy, how do you priorities the activities for a plan? Let us know, share your ideas.