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The Psychology Of Memes And Its Use In Marketing

Everyone likes a spicy meme. Those bite-size jokes are a dopamine rush for the brain. But what is a meme, really? The word ‘MEME’ was coined in the year 1978 by the British Evolutionary Biologist, Sir Richard Dawkins. Mind you, even before the age of the internet. According to Dawkins, memes are cultural vehicles of ideas that share a lot in common with DNA and genes. But

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Persuasion Gymnastics – A guide to using Persuasion in Digital Marketing

Persuasion Gymnastics - A guide to using Persuasion in Digital Marketing

Why do marketers ask customers to take selfies with their products? The answer you’re looking for is more deep-rooted than you think. Persuasion and the psychology of reasoning play a huge role in trying to win over the loyalty and interest of your target audience. And it’s not always a straight arrow for marketers. If you’ve ever been at the drawing board of a creative agency, you’ll

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Staff Augmentation – The Increasing Trend Post Covid-19

Staff Augmentation - The Increasing Trend Post Covid-19

Staff augmentation is a growing trend of the use of contingent workers to supplement the employees in an organization. Staff augmentation is nothing new – in the past organizations would hire contingent workers to fill positions in their organization when someone would take a leave from work, due to vacation or illness. Post Covid-19 the need for augmented staff has grown due to the restrictions of a

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Remote Digital Marketing Team: Step By Step Guide

Remote Digital Marketing Team: Step By Step Guide

A remote work team is a set of employees who work remotely across cities, countries, and continents. Remote teams are also known as augmented teams that work from a different location other than your office. The concept of the remote work team is nothing new. However, with the onset of Covid-19, more and more teams are working from home, increasing the popularity of remote work teams. During

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8 Discount strategies that grow your bottom-line

8 Discount strategies that grow your bottom-line

Discount is a way to attract more customers to your business and incentivize them to make a purchase. Discount strategies are very effective to grow more new customers and add them to the customer journey.  Offering a discount is not as easy as it seems. Sometimes businesses offer discounts on all their products, which may attract more customers, but this often affects the business’s bottom line. Offering discounts

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Boost your LinkedIn Pulse Articles: 8 Easy Steps

Boost your LinkedIn Pulse Articles: 8 Easy Steps

In the world of video and image content, it’s sometimes hard for articles to be noticed, but Linkedin Pulse seems to be the contrary. People scrolling through Linkedin pulse regularly look out for LinkedIn articles and are eager to interact on posts with positive energy.  LinkedIn is where business meets Social Media and it is a place where businesses can reach out to new leads and professionals

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Top 5 Chrome Extensions for Youtube Creators

Top 5 Chrome Extensions for Youtube Creators

Every Youtube creator has one goal and that is to see their videos go viral. In order to do so there are a number of tools that a Youtube creator can use to spread their video online and get maximum views.  If you want to see your Youtube videos go viral consider using some of these tools that are Chrome extensions for the best results. Youtube extensions

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The Meteoric Rise of Stories in Social Media Marketing

The trend seems to continue with ingenuity content at the forefront of marketing strategies. The latest news is that stories on social media and search engines are overtaking the usage of news feeds for content consumption.  Stories on social media are the ultimate platform for giving regular snippets of a brand regarding its latest updates. It is shown in a vertical format on mobile phones and gets

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Growth of OTT Space – A new emerging Advertising Media for Brands

Growth of OTT Space - A new emerging Advertising Media for Brands

These days everyone uses streaming sites like Netflix, HBO, Hotstar, and more to watch their favorite TV shows and movies. With so many users on these streaming platforms, It’s a lucrative space for streaming ads.  ‘OTT’ or ‘Over The Top’ advertising is the ads that are delivered on streaming sites. They are directly streamed to users in the form of video ads, banners, or sponsored content.  80%

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Google Web Stories Ad – Everything you need to know

Google Web Stories Ad - Everything you need to know

Source image: stories.google Everyone likes a great story. Google web stories are the latest update from Google that lets marketers publish video, animation, and audio content to give the audience a more engaging content experience.  In this article, we’ll tell you everything you need to know about Google web stories and why it’s a best practice to introduce Google web stories to your marketing mix. Web stories

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