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Why should a Startup rely on Idea Validation?

Why should a Startup rely on Idea Validation?

Even if you think it is a good one, any idea must be tested before it is invested in. Idea validation is an important step to take before launching any product.  Idea validation requires market research to find out how the public may respond to your offering. In a world of competitive business, it’s highly suggested that any idea should first be tested in a controlled environment

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When and Why – Some Interesting B2B Marketing Automation Use Case Examples For You

When and Why - Some Interesting B2B Marketing Automation Use Case Examples For You

In business, preparation is the first half of getting the job done. Automation is key to having a successful campaign, be it for lead generation, lead nurturing, or getting people to make an action that benefits your business. Many businesses try marketing automation, however, success is not guaranteed to all. This may be because of unengaging content, an ambiguous marketing funnel, poor lead tracking or not being able

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5 Reasons Why Digital Strategies Fail? – How to be Fail Proof?

5 Reasons Why Digital Strategies Fail? - How to be Fail Proof?

It’s better to do something right the first time, than repeat what you’ve done again and again to get better results only later.  Sometimes you’ve done everything relevant to get your digital strategy off the ground. You’ve created the content, automated the campaign, use your best lead set, and yet, it doesn’t seem to get you the results that you are after. Something has gone wrong and

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Creating a Robust Digital Strategy for the Healthcare Industry

Creating a Robust Digital Strategy for the Healthcare Industry

Going digital is the obvious choice for healthcare brands wishing to reach their target audience. Our research shows that 80% of people do a search for their symptoms before getting in touch with a healthcare practitioner.  Be it for doctors, hospitals, healthcare networks, or clinics, digital marketing can bring patients closer to these enterprises that care about the health of their patients.  The healthcare industry is competitive,

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Is your Business Voice Search Ready? Getting heard on Google with Voice

Is your Business Voice Search Ready? Getting heard on Google with Voice

In an era when people can talk to artificial intelligence, what can be more important than getting your business ‘voice search ready’ to match with customers online?  It’s important to note that the results from voice searches are different from typed searches on Google. If your business has not been optimized for voice searches yet, you’re missing out on a huge amount of traffic. Let’s not ignore

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The Ultimate EdTech Marketing Automation Guide

The Ultimate EdTech Marketing Automation Guide

It’s astounding to imagine that the mobile penetration for children in developing countries is up to 76%. Mobile phones are no longer child’s play, with children in their teens making a minimum of 4 calls on average a day. Children in Asia with mobile phones have more usage than adults. The online education and ed-tech industry saw its moment in the spotlight during the recent Covid-19 outbreak

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7 Key Metrics for Subscription-based Businesses

7 Key Metrics for Subscription-based Businesses

The subscription model has been seen catapulting many brands into the spotlight, and if you check your inbox you’re sure to find at least one mail from a subscription-based business vying for your attention. Subscription-based business models have jumped from the fortnightly magazines you would read, to the digital medium, and it’s succeeding better than ever before. Subscription models rely on sign-up forms being filled online through

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Using B2B Marketing Automation To Manage Use Cases

Using B2B Marketing Automation To Manage Use Cases

The market is full of businesses that wish to use B2B marketing to reach their customers but don’t know how to do so. B2B marketing automation takes away the strain of having a huge workforce of individuals who need the time, resources, and energy to manually follow up on clients. Instead, a business that has B2B marketing automation has its marketing funnel already defined, to send automated

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Why & How: Define your Organization’s North Star – Your primary digital KPI

Why & How: Define your Organization's North Star - Your primary digital KPI

In the world of digital marketing, a north star guides organizations towards their future goals by evolving their transformational & digital model to suit the industrial environment.  Northstar guides KPIs like technology strategies, organizational structure, and innovation that improve the customer experience. With the landslide changes that are happening in the digital world, organizations need to rethink their strategies and create a modern use case that is

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How to use BANT for Qualifying Leads in 2021

How to use BANT for Qualifying Leads in 2021

In the world of marketing, there’s an old adage “not all leads are created equally”. This phrase is as catchy as it is true. The way you process your leads plays an important role in the results you can generate. Making the most of your leads depends on how you process them, and BANT has a lot to do with this.  The abbreviation BANT stands for Budget,

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