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Have you ever had a customer become disillusioned and walk away? Customers rarely give brands a second chance. Especially in the world of marketing where a single setback can create a domino effect of customers leaving your app or website. We’re sorry to say many brands are more bothered by how they can get new customers, instead of decoding how to retain a present one. If you

In the app world, there’s no real substitute for a good ranking. The numbers show that 63% of app downloads come from user searches. Customers are 10x times more likely to download your app if it is backed by a load of high search ranking. The app world is a competitive space with over 4 million applications in the market. Having a good search ranking is mandatory

With the limitless number of apps in the market, it sometimes becomes difficult to stand out from the crowd and not be ‘just another’ app. Having a successful launch strategy gives your app the advantage of having a pole position from its very start. In the year 2020, nearly 284 billion apps were downloaded. There’s an ocean of apps under our feet, and if your app launch

  Since 2020’s disastrous disruption in the education industry, EdTech witnessed a new dawn. As schools and colleges saw their gates shut for months due to the pandemic, students moved to the online medium to learn and to be coached. The digital education industry, which is a 181.3 billion USD industry worldwide, was already thriving before the pandemic made its presence felt. But now, because of the

Isn’t it great when you get what you want? We all have needs or wants. In the social media age when you shop online, you traverse the internet to find what you are looking for with an intent to shop. So, what is intent marketing and what is it good for?  The intent is short for intention. It’s what users want and everything else that leads to

Want to increase your brand recall by up to 10x times? Push notifications can be a powerful tool to increase the number of people who hear from brands and make a decision to visit your app or homepage.  Of course, not every push notification is successful. Some seem to miss the mark. But those that do hit the bullseye are known to get users to open the

  Do you know the mobile marketing metrics you should be calculating this year?  We’ve barely passed 2020 and it’s business as usual after a global pandemic.  Agencies around the world have been affected by the quarantine, but slowly the global giants in the app and mobile marketing world are beginning to awake.  Along with the old comes new and integrated mobile marketing automation, which has brought

The term eLearning is used in cases where you can get to learn so many things in a user-friendly manner with advanced technology and intuitive learning methods. Whereas social networks are helping many of us conventional learning process mixing step by step with the Learning process.  Right here we going to discuss how social media marketing through social networking has been helping the process of eLearning to

Most of the ties in business it is easy to the ROI, that is the return on investments while making the deal. You know the selling price, you know the margin cost, you know the whole maths behind it.  But when it comes to the SEO web designing, often people find it hard to recognize the returns over this.  The intangible benefits of this come with the