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Staff Augmentation – The Increasing Trend Post Covid-19

Staff Augmentation - The Increasing Trend Post Covid-19

Staff augmentation is a growing trend of the use of contingent workers to supplement the employees in an organization. Staff augmentation is nothing new – in the past organizations would hire contingent workers to fill positions in their organization when someone would take a leave from work, due to vacation or illness. Post Covid-19 the need for augmented staff has grown due to the restrictions of a

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Remote Digital Marketing Team: Step By Step Guide

Remote Digital Marketing Team: Step By Step Guide

A remote work team is a set of employees who work remotely across cities, countries, and continents. Remote teams are also known as augmented teams that work from a different location other than your office. The concept of the remote work team is nothing new. However, with the onset of Covid-19, more and more teams are working from home, increasing the popularity of remote work teams. During

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8 Discount strategies that grow your bottom-line

8 Discount strategies that grow your bottom-line

Discount is a way to attract more customers to your business and incentivize them to make a purchase. Discount strategies are very effective to grow more new customers and add them to the customer journey.  Offering a discount is not as easy as it seems. Sometimes businesses offer discounts on all their products, which may attract more customers, but this often affects the business’s bottom line. Offering discounts

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Boost your LinkedIn Pulse Articles: 8 Easy Steps

Boost your LinkedIn Pulse Articles: 8 Easy Steps

In the world of video and image content, it’s sometimes hard for articles to be noticed, but Linkedin Pulse seems to be the contrary. People scrolling through Linkedin pulse regularly look out for LinkedIn articles and are eager to interact on posts with positive energy.  LinkedIn is where business meets Social Media and it is a place where businesses can reach out to new leads and professionals

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Top 5 Chrome Extensions for Youtube Creators

Top 5 Chrome Extensions for Youtube Creators

Every Youtube creator has one goal and that is to see their videos go viral. In order to do so there are a number of tools that a Youtube creator can use to spread their video online and get maximum views.  If you want to see your Youtube videos go viral consider using some of these tools that are Chrome extensions for the best results. Youtube extensions

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The Meteoric Rise of Stories in Social Media Marketing

The trend seems to continue with ingenuity content at the forefront of marketing strategies. The latest news is that stories on social media and search engines are overtaking the usage of news feeds for content consumption.  Stories on social media are the ultimate platform for giving regular snippets of a brand regarding its latest updates. It is shown in a vertical format on mobile phones and gets

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Growth of OTT Space – A new emerging Advertising Media for Brands

Growth of OTT Space - A new emerging Advertising Media for Brands

These days everyone uses streaming sites like Netflix, HBO, Hotstar, and more to watch their favorite TV shows and movies. With so many users on these streaming platforms, It’s a lucrative space for streaming ads.  ‘OTT’ or ‘Over The Top’ advertising is the ads that are delivered on streaming sites. They are directly streamed to users in the form of video ads, banners, or sponsored content.  80%

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Google Web Stories Ad – Everything you need to know

Google Web Stories Ad - Everything you need to know

Source image: stories.google Everyone likes a great story. Google web stories are the latest update from Google that lets marketers publish video, animation, and audio content to give the audience a more engaging content experience.  In this article, we’ll tell you everything you need to know about Google web stories and why it’s a best practice to introduce Google web stories to your marketing mix. Web stories

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Back to the Gym – Digital Strategy to Onboard Customers post Covid-19

Back to the Gym - Digital Strategy to Onboard Customers post Covid-19

Covid has reshaped the fitness industry as many gyms were closed during the pandemic. Now, as businesses begin to once again open their doors to customers, the gym industry is again gaining speed.   The gym industry will need a different Digital Strategy to get back customers, post the pandemic. Let’s look at some ways that businesses can go about this by using digital marketing as a primary

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BFSI Marketing Automation – Things you must know

BFSI Marketing Automation - Things you must know

The rising banking trend in 2021 is leading towards using tech for improving customer service in banking, financial services, and insurance (BFSI). As banking is increasingly becoming mobile and online driven, the Banking Industry needs to update its technological standpoint to reach out to these customers who primarily depend on tech to access their accounts.  In a recent study by Business Insider, figures showed that nearly 97%

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