We at SocialChamps media Pvt. Ltd., a leading Digital Marketing Company in Pune, India conducted a study cum report on the digital marketing for Hospitality Industry. We explored how companies and brands operating in this sector approach the digital marketing, as well as the key trends, opportunities and sector-specific issues shaping their digital marketing strategies.
This research was based on a global survey of more than 170 senior digital marketing and e-commerce executives, with responding companies including major hotel groups, travel agencies, airlines and car rental firms.
Before the Trend of digital marketing, Travel trade relied on traditional marketing platforms and sales agents to shove their travel services to the customers. Usually, marketing and sales from B2B, B2C agents and customers, hardly uniting their endeavors for a thriving lead management process.
Key things we discovered in this review
Most travel firms know the importance of getting digital at the core of their business in order to meet the needs of technology and social-savvy travelers and tourists.
Focus on customer experience and mixing both
While the growth of the traveler or guest base is the prime business priority for firms surveyed, client experience is a key space of focus for driving both client acquisition and retention. Travel and hospitality brands are operating laborious to mix both physical and digital experiences in order to differentiate from their competitors.
In the travel sector, the mobile experience, in several respects, is the only customer experience or at least the glue that binds along online and offline experiences. As a group, companies collaborating during this research have extremely grasped the importance of mobile and are more focused on this business imperative than their counterparts in other industries.
Data-Driven Customer Focus
Travel firms recognize the importance of building a 360-degree view of the client so they can pinpoint where they are on their customer journey and supply them with the right information at the right time in the right context, no matter the channel.
The customer experience is increasingly about personalization, with companies in travel-related industries recognizing that applying the personal touch at scale is turning into a necessity instead of a ‘nice-to-have’.
Social Media is everywhere
Social Media plays a vital role in many customers’ lives, and firms in this sector are working hard to encourage and harness these sentiments for their benefits. You can also read why we recommend social media marketing for travel and hospitality sector