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  So every year comes to an end with a great fall and winters of December and it’s always beautiful to sit back with a cup of coffee in hand and watch snowfall out of the window. And this is stopping the passing time for a moment, sure! But coming in the real...

Explaining ‘what social media is’ would be a perfect start of this blog but how to choose words to explain ‘what social media is’, since everyone knows what it is. Although to brief it in a line, social media is a virtual gathering of people around the globe on...

Changes have been always hard when you are so used to some pattern, although changes are good and are meant to happen. But changes happening in the industry are very crucial to be understood when it comes to applying them for the results. So Google algorithm is meant...

Every kid who operates on the internet knows what SEO is nowadays. Although the concept of SEO is as old as the internet today. People have been using the SEO techniques for reaching a new audience; bring traffic to websites and to drive growth. Of course, the entire...

One of the biggest struggles we online businesses have is we can’t track in which stage of the journey the buyer is? This is something that is can’t be judged in which stage the customers lie in. On the other hand, it’s easy for small business owners and marketers to...

What decides your win in the war?  Not your performance, neither how well you did with your team but the strategy you made intent before you go into the war field. Likewise, you will know how people will respond to your campaign at the time when you are planning...

Almost every industry is occupied with digital marketing nowadays.  Since there is a large number of the potential audience are available on every Digital Online Platform. Various sectors are also trying to incorporate digital marketing as a part of their systems....

Even though as for now it’s a beta version, Google made this announcement on 16th September 2019, about introducing an update regarding Google Rich Snippet. It is supposed to determine whether some particular review should appear in Google search snippets. Basically,...

Google set to start charging for Google My Business Premium. Here are some things you need to check out if you are actively using Google My Business. Recently, Google sent some Google My Business a review that seriously hinted about them charging for their well-known...

Are you there? If you are into social media from a little long, then you must know how hard it is to create a genuine follower base and things need to be done for relatable content creation. Then you must be, also, knowing about what kind of social media crisis comes...

Statistics speak louder than tips and tricks when we are talking about Digital Marketing in this era. Statistics reflect efforts and results this marketing technique is providing to every edge of business. For beginners, the healthcare industry is facing new...

85% or more students are using the internet as their basic book of information to complete their studies, projects and to find the right coach or mentor. Generation Z is spending almost more than 8 hours of their time on the internet. And don't underestimate them....

What is that thing that makes people buy things/ products watching the ads or marketing campaigns on social media? The first and the most candid guess of mine would be the Desire! That feeling we get after seeing the particular somebody is using a particular product...

Conversion Rate: The importance of the conversion rate is huge in every business no matter what.  But increasing conversion rate is a very subjective term and it changes with the changing genre of the business.   Like, for example,  in the business...

By now, your social media plan for 2019 must be working on full speed. And by now you must have understood the benefits of social media marketing so we are not going to waste your time by convincing you about them and some other social media marketing basics. If you...