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It will not be any new information for you if I say, ‘anything is possible for everybody if you have internet’, or ‘the internet has brought us to close virtually.’ Or maybe ‘the world has become so small and everything is just a click away from you’. Because, let’s face the fact that everything in every industry has been acquired by the internet, especially by the digitalization

  We are evolving as human beings, in terms of mental and emotional way, constantly. Also, we are evolving in terms of technology every day. From a business perspective, we happen to sell or market our product or service to customers so easily, but when it comes to the marketing of B2B, it turns a little hard and seems impossible at a point. As there are different

This is the time of the year when we are waving ‘BYEs’ to the old things and extending hands to ‘Welcome’ new things, new year, new opportunities with warm arms open wide. This is the time of the year when we are buying new calendars and planners to make new plans for the New Year. And a perfect way to welcome the year 2020 for a digital

Email marketing is making significant moves in digital marketing while other platforms are also making good moves. However, email marketing is preferred to give that personal touch to the message. The relevance of email marketing is widespread in the industries as ever, although it’s constantly changing, adjusting and adapting to the new technology. So the email marketing trends are important to understand in favor of making good

There are drastic and dramatic changes in the B2B marketing industry. Due to technological advances, there is a huge and significant shift between B2B buyers and their behavior. And so does the decision making terms are changing. Today’s B2B buyers will make a number of phone calls and online website surfing before going to collaborate or make business deals with any other company. The B2B marketing funnel

  So every year comes to an end with a great fall and winters of December and it’s always beautiful to sit back with a cup of coffee in hand and watch snowfall out of the window. And this is stopping the passing time for a moment, sure! But coming in the real life of a digital marketer, you can’t lose track over the trending topics, as

Explaining ‘what social media is’ would be a perfect start of this blog but how to choose words to explain ‘what social media is’, since everyone knows what it is. Although to brief it in a line, social media is a virtual gathering of people around the globe on various platforms. But the term Social Media Management is different. No matter how technical it sounds, it’s not!

Changes have been always hard when you are so used to some pattern, although changes are good and are meant to happen. But changes happening in the industry are very crucial to be understood when it comes to applying them for the results. So Google algorithm is meant to keep changing after every decent period of time. And so there are more chances for leading the misinformation

Every kid who operates on the internet knows what SEO is nowadays. Although the concept of SEO is as old as the internet today. People have been using the SEO techniques for reaching a new audience; bring traffic to websites and to drive growth. Of course, the entire SEO has changed a lot during the time and so is the web-behavior.  People these days, of every age,

One of the biggest struggles we online businesses have is we can’t track in which stage of the journey the buyer is? This is something that is can’t be judged in which stage the customers lie in. On the other hand, it’s easy for small business owners and marketers to recognize which stage their customer lies in. But with intelligence, this job could be done efficiently with