Gmail Sponsored Promotions (also called GSP) is now moved into AdWords. Although it is still in beta there are a lot of changes done after moving it to AdWords. Major Changes in GSP in AdWords: UI (User Interface) of GSP in the earlier version was much better. Now after it is moved into AdWords, there are a lot of complications arose Now the GSP ads are supporting the
read more...Oftentimes, it happens that you desire to share something with your family and friends on Facebook, but you drop the idea fearing that your colleagues may find it. Sometimes, you share something and you feel discomfort to get the comments or ‘likes’ from the Facebook friends you do not expect. You feel that your privacy is being invaded. Many Facebook users do not whether there is any
read more...How long has it been since you last saw a new feature on Facebook? However lavish may the technological feature be; with the passage of time, you get bored of it and start looking for something new and exciting. And, it is for this reason that the experts always remain on their toes to innovate something that can render you the inexhaustibly rich experience. Recently, Facebook has
read more...Facebook ads – gearing up for changes The recent announcement of Facebook forbidding the free promotional posts in the users’ ‘newsfeed’ has created quite a cacophonous buzz in the arena of social media advertisement/facebook ads. Whether this buzzing move is in favor of the users or the revenue of Facebook is quite an obscure matter yet; however, what Facebook ads claims are that this move is meant
read more...Facebook Locations on Facebook Parent-Child for franchise We have been working with a lot of brands and often local business with franchise model face a common problem of creating multiple pages for each franchise. Common Dilemma: The common question by brands is – whether they should create single brand page OR should they create independent Facebook pages for each location. There are pros-cons for either of the side.
read more...In the last article, Krishna talked in detail about the UTM Parameters Social Media and its uses. Although to give a more clear picture and better idea about using UTM parameters for Social Media, I am writing this article here. UTM Parameters Social Media: UTM parameters have 3 parts as SOURCE, MEDIUM, and CAMPAIGN. To understand them well, I would like to suggest a hierarchy as Campaign is
read more...Seriously I get annoyed by the number of new apps coming out every week. It is like every time I open the Play Store (Android fan here) there is some new app claiming to be the new ‘invention’ in the way people connect and how revolutionary the product is. I get tired of these lookalike applications. Being an early adopter of the smartphone app world I feel
read more...Gmail Sponsored Promotion has been among the most talked advertising option offered by Google. As the product is still in BETA there had been a lot of confusions about functionality and at another end, there are a lot of questions over the performance or results of it. What is Gmail Sponsored Promotion: To define them in the easiest language, these are the sponsored newsletters, which can be
read more...Page Access levels & Roles for social channels As I am working with a lot of clients, frequently client inquires about various Page Access levels & Roles for social channels. Clients’ at times feel insecure to give access to agencies. Channels like Facebook and Google plus has offered multiple roles, however Twitter and Pinterest still requires to give the ownership in hands-on people managing your social presence.
read more...Pinterest Analytics has changed quite a bit since it was launched back in 2013. There is a lot more than you can see and do. If you do not have the analytics available to you right now you need to verify your website attached to your Pinterest profile. If you don’t know what I am talking about click here Once you have your website connected, a red
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