7 Key Metrics for Subscription-based Businesses

7 Key Metrics for Subscription-based Businesses

The subscription model has been seen catapulting many brands into the spotlight, and if you check your inbox you’re sure to find at least one mail from a subscription-based business vying for your attention. Subscription-based business models have jumped from the fortnightly magazines you would read, to the digital medium, and it’s succeeding better than ever before. Subscription models rely on sign-up forms being filled online through

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Why & How: Define your Organization’s North Star – Your primary digital KPI

Why & How: Define your Organization's North Star - Your primary digital KPI

In the world of digital marketing, a north star guides organizations towards their future goals by evolving their transformational & digital model to suit the industrial environment.  Northstar guides KPIs like technology strategies, organizational structure, and innovation that improve the customer experience. With the landslide changes that are happening in the digital world, organizations need to rethink their strategies and create a modern use case that is

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How to use BANT for Qualifying Leads in 2021

How to use BANT for Qualifying Leads in 2021

In the world of marketing, there’s an old adage “not all leads are created equally”. This phrase is as catchy as it is true. The way you process your leads plays an important role in the results you can generate. Making the most of your leads depends on how you process them, and BANT has a lot to do with this.  The abbreviation BANT stands for Budget,

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Customer Retention – Are you doing it right?

Customer Retention - Are you doing it right?

Have you ever had a customer become disillusioned and walk away? Customers rarely give brands a second chance. Especially in the world of marketing where a single setback can create a domino effect of customers leaving your app or website. Brands prioritize new customer acquisitions more than retention, instead of decoding how to retain a present one. If you do the math, it’s more sensible to retain

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ASA & ASO: A Spotlight for your Apps

ASA & ASO: A Spotlight for your Apps

In the app world, there’s no real substitute for a good ranking. The numbers show that 63% of app downloads come from user searches. Customers are 10x times more likely to download your app if it is backed by a load of high search ranking. The app world is a competitive space with over 4 million applications in the market. Having a good search ranking is mandatory

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Launch Strategies for your Mobile App

Launch Strategies for your Mobile App

With the limitless number of apps in the market, it sometimes becomes difficult to stand out from the crowd and not be ‘just another’ app. Having a successful launch strategy gives your app the advantage of having a pole position from its very start. In the year 2020, nearly 284 billion apps were downloaded. There’s an ocean of apps under our feet, and if your app launch

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Education Industry – Shift towards a New Normal – Digital Transformation is Must

Education Industry - Shift towards a New Normal - Digital Transformation is Must

  Since 2020’s disastrous disruption in the education industry, EdTech witnessed a new dawn. As schools and colleges saw their gates shut for months due to the pandemic, students moved to the online medium to learn and to be coached. The digital education industry, which is a 181.3 billion USD industry worldwide, was already thriving before the pandemic made its presence felt. But now, because of the

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Intent is the King – Customer Engagement Driven by Intent Data

Intent is the King - Customer Engagement Driven by Intent Data

Isn’t it great when you get what you want? We all have needs or wants. In the social media age when you shop online, you traverse the internet to find what you are looking for with an intent to shop. So, what is intent marketing and what is it good for?  The intent is short for intention. It’s what users want and everything else that leads to

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Ultimate Push Notification Tactics which Works

Ultimate Push Notification Tactics which Works

Want to increase your brand recall by up to 10x times? Push notifications can be a powerful tool to increase the number of people who hear from brands and make a decision to visit your app or homepage.  Of course, not every push notification is successful. Some seem to miss the mark. But those that do hit the bullseye are known to get users to open the

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