Social Media Management Inside-out!

Social Media Management Inside-out!

Explaining ‘what social media is’ would be a perfect start of this blog but how to choose words to explain ‘what social media is’, since everyone knows what it is. Although to brief it in a line, social media is a virtual gathering of people around the globe on various platforms. But the term Social Media Management is different. No matter how technical it sounds, it’s not!

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An Ultimate Guide for On-Page & Off-Page SEO

An Ultimate Guide for On-Page & Off-Page SEO

Every kid who operates on the internet knows what SEO is nowadays. Although the concept of SEO is as old as the internet today. People have been using the SEO techniques for reaching a new audience; bring traffic to websites and to drive growth. Of course, the entire SEO has changed a lot during the time and so is the web-behavior.  People these days, of every age,

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5 Steps to Successful WhatsApp Campaign

5 Steps to Successful WhatsApp Campaign

What decides your win in the war?  Not your performance, neither how well you did with your team but the strategy you made intent before you go into the war field. Likewise, you will know how people will respond to your campaign at the time when you are planning strategies for your campaign. There are so many Social Media platforms available and according to the need of

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The Growth of Digital Marketing Industry in India:

The Growth of Digital Marketing Industry in India:

Almost every industry is occupied with digital marketing nowadays.  Since there is a large number of the potential audience are available on every Digital Online Platform. Various sectors are also trying to incorporate digital marketing as a part of their systems. Let’s say, for instance,  E-marketing involves online shopping. For the same, order tracking, online payment gateway systems is needed to be done online. Also, there is

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The Update of Reviews Rich Results: Google rolling out new Algorithm

The Update of Reviews Rich Results: Google rolling out new Algorithm

Even though as for now it’s a beta version, Google made this announcement on 16th September 2019, about introducing an update regarding Google Rich Snippet. It is supposed to determine whether some particular review should appear in Google search snippets. Basically, here is the screenshot which states the difference between the result with the rich snippet and without rich snippet in the same window.    Image: ‘Showing

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Google My Business Service Updates – Everything You Need to Know Before Going Premium

Google My Business Service Updates - Everything You Need to Know Before Going Premium

Google set to start charging for Google My Business Premium. Here are some things you need to check out if you are actively using Google My Business. Recently, Google sent some Google My Business a review that seriously hinted about them charging for their well-known and useful service feature i.e. Google My Business.  Currently, some of the elements of the service are free, but in the near

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How Social Media can become a crisis management tool for your business?

How Social Media can become a crisis management tool for your business?

Are you there? If you are into social media from a little long, then you must know how hard it is to create a genuine follower base and things need to be done for relatable content creation. Then you must be, also, knowing about what kind of social media crisis comes along the way and how do you tackle it. Because of the social media reputation of

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Power of Social Media Influencers

Power of Social Media Influencers

What is that thing that makes people buy things/ products watching the ads or marketing campaigns on social media? The first and the most candid guess of mine would be the Desire! That feeling we get after seeing the particular somebody is using a particular product that makes a refined change into his/ her life. The desire for that change to happen in our lives, that makes

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How to increase your Conversions with User Behaviour Analytics?

How to increase your Conversions with User Behaviour Analytics?

Conversion Rate: The importance of the conversion rate is huge in every business no matter what.  But increasing conversion rate is a very subjective term and it changes with the changing genre of the business.   Like, for example,  in the business of real estates, the conversion is said to be done when the data of the people is collected who visited the landing page and who filled

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How to Plan the best social media marketing strategy for your Business?

How to Plan the best social media marketing strategy for your Business?

By now, your social media plan for 2019 must be working on full speed. And by now you must have understood the benefits of social media marketing so we are not going to waste your time by convincing you about them and some other social media marketing basics. If you are still not happy with your social media marketing plan or if the numbers are still underwhelming

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