What is BERT? And everything about it!

What is BERT? And everything about it!

Changes have been always hard when you are so used to some pattern, although changes are good and are meant to happen. But changes happening in the industry are very crucial to be understood when it comes to applying them for the results. So Google algorithm is meant to keep changing after every decent period of time. And so there are more chances for leading the misinformation

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An Ultimate Guide for On-Page & Off-Page SEO

An Ultimate Guide for On-Page & Off-Page SEO

Every kid who operates on the internet knows what SEO is nowadays. Although the concept of SEO is as old as the internet today. People have been using the SEO techniques for reaching a new audience; bring traffic to websites and to drive growth. Of course, the entire SEO has changed a lot during the time and so is the web-behavior.  People these days, of every age,

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Marketing Automation through Customer Journey

Marketing Automation through Customer Journey

One of the biggest struggles we online businesses have is we can’t track in which stage of the journey the buyer is? This is something that is can’t be judged in which stage the customers lie in. On the other hand, it’s easy for small business owners and marketers to recognize which stage their customer lies in. But with intelligence, this job could be done efficiently with

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5 Steps to Successful WhatsApp Campaign

5 Steps to Successful WhatsApp Campaign

What decides your win in the war?  Not your performance, neither how well you did with your team but the strategy you made intent before you go into the war field. Likewise, you will know how people will respond to your campaign at the time when you are planning strategies for your campaign. There are so many Social Media platforms available and according to the need of

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The Growth of Digital Marketing Industry in India:

The Growth of Digital Marketing Industry in India:

Almost every industry is occupied with digital marketing nowadays.  Since there is a large number of the potential audience are available on every Digital Online Platform. Various sectors are also trying to incorporate digital marketing as a part of their systems. Let’s say, for instance,  E-marketing involves online shopping. For the same, order tracking, online payment gateway systems is needed to be done online. Also, there is

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The Update of Reviews Rich Results: Google rolling out new Algorithm

The Update of Reviews Rich Results: Google rolling out new Algorithm

Even though as for now it’s a beta version, Google made this announcement on 16th September 2019, about introducing an update regarding Google Rich Snippet. It is supposed to determine whether some particular review should appear in Google search snippets. Basically, here is the screenshot which states the difference between the result with the rich snippet and without rich snippet in the same window.    Image: ‘Showing

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Google My Business Service Updates – Everything You Need to Know Before Going Premium

Google My Business Service Updates - Everything You Need to Know Before Going Premium

Google set to start charging for Google My Business Premium. Here are some things you need to check out if you are actively using Google My Business. Recently, Google sent some Google My Business a review that seriously hinted about them charging for their well-known and useful service feature i.e. Google My Business.  Currently, some of the elements of the service are free, but in the near

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How Social Media can become a crisis management tool for your business?

How Social Media can become a crisis management tool for your business?

Are you there? If you are into social media from a little long, then you must know how hard it is to create a genuine follower base and things need to be done for relatable content creation. Then you must be, also, knowing about what kind of social media crisis comes along the way and how do you tackle it. Because of the social media reputation of

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Here’s why Internet Marketing is Irresistible for Your Healthcare Business

Here's why Internet Marketing is Irresistible for Your Healthcare Business

Statistics speak louder than tips and tricks when we are talking about Digital Marketing in this era. Statistics reflect efforts and results this marketing technique is providing to every edge of business. For beginners, the healthcare industry is facing new challenges every year which includes patient confidentiality, their privacy, patient acquisition, digital advertising strategies, and much much more. Here are some statistics related to some megatrends in

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Evince the Power of Digital Marketing for Your Educational Business

Evince the Power of Digital Marketing for Your Educational Business

85% or more students are using the internet as their basic book of information to complete their studies, projects and to find the right coach or mentor. Generation Z is spending almost more than 8 hours of their time on the internet. And don’t underestimate them. This usage is not only for entertainment purposes but to collect information, data, and gather skills. If this is the situation,

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