SocialChamps https://socialchamps.com Fri, 19 Apr 2019 17:49:42 +0000 en-US hourly 1 https://wordpress.org/?v=5.1.1 Create a Robust Digital Marketing Strategy and Maintain Flow at Your Business https://socialchamps.com/create-a-robust-digital-marketing-strategy-and-maintain-flow-at-your-business/ https://socialchamps.com/create-a-robust-digital-marketing-strategy-and-maintain-flow-at-your-business/#comments Fri, 22 Feb 2019 08:02:47 +0000 https://socialchamps.com/?p=15024 Where does one start if they want to develop a digital marketing strategy? It is a common challenge since many businesses know and their online marketing agency also states how important digital and mobile channels are nowadays for acquiring and retaining customers. However, they don’t have an integrated action plan to grow and interact with their audiences effectively. Why Digital Strategy is Important for Maintaining Business Flow?

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Where does one start if they want to develop a digital marketing strategy? It is a common challenge since many businesses know and their online marketing agency also states how important digital and mobile channels are nowadays for acquiring and retaining customers. However, they don’t have an integrated action plan to grow and interact with their audiences effectively.

Why Digital Strategy is Important for Maintaining Business Flow?

Businesses without a digital strategy are moving in no direction because they don’t have clear strategic goals for what they need to achieve online, in terms of reaching new customers or building relationships with existing ones. Even corporations that do have a strategy in place would be advised to refresh it since the change is constant.

Having a cohesive digital strategy permits you to reach your audience more effectively, using the platforms they mostly use –desktop computers, tablets or mobile phones. To take the last of these, the massive surge in the range of mobile-only internet user has altered the advertising landscape significantly.

Put simply, companies who have a digital marketing strategy in place can have a position over the competition in this regard.

A good digital strategy from an expert digital marketing company can be leveraged in online engagement ways, from email promotions, social media and app management to SEO, blogs and content generators.

According to Business2Community, Only 61% of marketers believe their marketing strategy is working effectively.

What about the rest?

Do they completely lack the digital marketing strategy?

Or

Do they have a digital marketing strategy which is not streamlined?

Here’s the thing: if you don’t have a plan in place, how are you able to expect to grow and innovate, to measure substantive results and to learn from past mistakes?

It’s time to stop panicking about next year or next month and begin crafting a plan that may pack a strong punch.

We’ve selected the 5 most vital steps that you, the decision maker should take to ensure that your digital marketing efforts produce a true impact on your bottom line.

1. Understand what you want & Set the objective

Fix Your Mission

  • Define your business’ overall mission/objective initially – your digital marketing mission should match into your grand arrange.
  • Answer this question: what’s the overriding objective you want your digital marketing efforts to achieve (for example do you want to position your company as the go-to online provider for digital marketing services in India)? This can be your mission.

Set Your KPIs

  • Get specific with your KPIs by distinguishing the figures you will be held in command of achieving.
  • Get realistic with your KPIs by analyzing your previous digital marketing efforts first – this can make sure that you aim for a positive increase on your current results and can also avoid setting your expectations too high.
  • Identify a way to help you measure every of your KPIs – for example, will you use Google Analytics to measure your conversions, your individual social media analytics to trace engagement or a tool like BuzzSumo to assess the success of your content marketing?

Before you start planning your KPIs, find out which metrics matter most to your team.

2. Get the flashback & Learn from Your Mistakes

Don’t go with the planning in the dark. Analyzing your digital marketing strategy’s past success and failures will definitely help focus you on setting the simplest KPIs for your business. You, therefore, might need to finish the 1st and 2nd step together.

Choose a period you’d like to analyze (it’s best to set this time period as the same length of time you propose for your new marketing strategy) – as an example, choose whether you’re planning to analyze the previous year, quarter or month.

3. Remember Who You Are Talking to & Speak Their Language

Don’t let the planning disturb the way you are trying to reach your target audience. You already know who your audience is (at least we hope you do) however, typically, they are the initial steps which a digital marketer can miss while setting KPIs, Budget and channelizing the voice. You’re not aiming to make this error – not now. Instead, you’re aiming to put your audience at the heart of your digital marketing strategy, cater to their emotional desires and satisfy their deepest needs. How? By creating well fleshed out and well thought out personas off course.

4. Know Your Means & Stick to Your Budget

Three things are necessary for distinguishing your means: your budget, your digital channels and your team (or people). It’s necessary to take stock of all of your resources before picking what else you might need for the next period.

For example, now is the proper time for creating an audit of your existing digital channels and to decide whether you’re about to outsource specific sections of your digital marketing and whether you need to line budget aside for a new hire or two.

5. Make the Plan but Don’t Stick to It

‘Create a plan but not continue it? But, But, what do you mean?’ Before the panic shakes the digital marketer inside you, let me explain…your plan is rarely getting to be perfect from the outset. Not every assumption you create goes to be correct.

And although you’ve taken all the care to craft a rigorously created plan based on a group of perceptive assumptions and analysis, you continue to predict precisely how your customers can behave. It is, therefore, essential to ceaselessly measure and monitor the performance of your digital marketing strategy and to change components wherever required.

Applying the plan of internet marketing mentioned above to channelize your marketing campaigns can obviously assist you to reap nice profits on your investments.

Knowing best marketing Automation, Email Marketing, Analytics, and CRO Tools can aid you to channelize your internet marketing campaigns in additional result-oriented fashion.

Digital marketing will elevate your business growth if used optimally.

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7 Trends in Digital Marketing You Can’t Afford to Ignore in 2019 https://socialchamps.com/7-trends-in-digital-marketing-you-cant-afford-to-ignore-in-2019/ https://socialchamps.com/7-trends-in-digital-marketing-you-cant-afford-to-ignore-in-2019/#comments Mon, 31 Dec 2018 14:24:14 +0000 https://socialchamps.com/?p=14236 Digital marketing services is a big picture which includes SEO, Social Media Marketing, Content Marketing, PPC and many more. It is now witnessing a dramatic shift as we are approaching 2019. The time is gone when we saw artificial intelligence and visual search we used to watch in movies and they are now coming into reality. There are a very new variety of digital marketing trends evolving

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Trends of 2019

Digital marketing services is a big picture which includes SEO, Social Media Marketing, Content Marketing, PPC and many more. It is now witnessing a dramatic shift as we are approaching 2019.

The time is gone when we saw artificial intelligence and visual search we used to watch in movies and they are now coming into reality.

There are a very new variety of digital marketing trends evolving in the current high-tech, continuously connected era and brands now need to use them to succeed in their efforts because what worked for you in recent years may not work in 2019.

We are SocialChamps, a leading digital marketing company and in this post; we are presenting to you the 7 key digital marketing trends to look out for in 2019 and how they can be useful for your brand.

  1. The Rise of voice search
    Alexa, find the nearest Uber for me.
    Hey Siri, when is next Game of Thrones season launching? The increased use of voice search is becoming important for any digital marketing agency and brands to revamp their marketing strategies in 2019.

Half of the searches made online will be with voice by the end of 2020.

1 out of 5 mobile queries is a voice search.

1 out of 4 Bing search is a voice search.

(Source: Singlegrain)

Voice search has an important role in providing all the related information which people are searching for through audio content. AI is getting smarter and the frequency of error made by these voice assistants like Siri, Alexa, and Google has decreased.

Smart speakers like Google Home and Alexa are also on the rise. Right now, almost 39 million Americans are using smart speakers and 65% of them have admitted that they wouldn’t go back to life, where there are no voice-controlled assistants. 

What the Rise of Voice Search Means for Your Business?

Obviously, if your users or customers are adopting the voice search techniques in the forms of voice assistants to find services you are providing, it becomes important for you to optimize your website with Voice Search. And why not? If it is going to help you in the long run, you should adopt it asap. The future of Digital Marketing and consumer behaviour is unpredictable, start optimizing your brand website with Voice today!

You can optimize your website content to speak i.e. by implementing content that is appropriate for text to voice conversion. In short by increasing the speakable property through Schema Markup for the website.

  1. Live Stream / Video will make much impact.

Here are some numbers that will show why incorporating video into your digital marketing strategy in 2019:

7 out of 10 customers say that they have shared a brand’s video

72% of brands say the video has improved their conversion rate

52% of consumers say that watching product videos makes them more confident in deciding whether to make an online purchase or not.

(Source: Google)

65% executives go to the marketers’ websites and 39% make a call to the vendor after watching the video.

It’s not just about YouTube, to witness higher engagement with your video marketing; you can create a video post or start a live broadcast on Facebook, Instagram or even LinkedIn.

Live videos are gaining more popularity, with a large number of businesses using it for product demos, interviews and behind the scenes glimpses of events, culture in the office, how products are made etc

YouTube and other videos are shown in the SERPs, so video SEO is becoming much more important, just like using text overlays and closed caption, along with your description, title and file names.

How can you use these features for your brand?

‘Going Live’, is the new Mantra for success.
Together with fun stuff, the live streaming has got prominence as a marketing tool. As the stats suggest, actual video content is trending the top right now. So, it will be great to start your business’ first broadcast. Live streaming video won’t just grab the attention of new clients but it will also retain existing users with entertainment and well-informed.
Live videos can help businesses and individuals to
  Capture more attention

  More user engagement & live interaction

  Establish brand loyalty

  Render robust reach.

  1. AI Powered Solutions

Artificial Intelligence might take over the world. Or at least the simpler jobs in the world.
It can analyze the consumer behaviour and their search patterns, using data from Social Media platforms and blog posts to help businesses understand how users and customers find their products and services. For example, Facebook messenger bots can help you serve your customers better. Artificial Intelligence can also offer information and tips to users by engaging them in conversations.
According to numbers, there was 2% use of chatbots in 2017, but it will increase up to 25% by the end of 2020. Brands adopting AI in 2019 can save costs and accelerate growth, getting an edge over their competitors.

Why AI-powered solutions are must for your business?
For business, AI has been around for more than the last 5 years. Many websites have spam filters which automatically decline machine generated spam enquiries. An email service provider like Gmail has their own smart email categorization, voice to text is also a good example of AI into business. And, many organizations including government are using AI for security surveillance.
We have seen real estate industry adopting AI techniques to display the interior design of the apartment to the buyer right from their own place. So,  this way, AI has its place into our lives already and it is growing.

  1. Advertising is going more interactive

Online ads are no doubt changing their face as brand marketers are growing their capabilities and understanding how customers are behaving these days. We have seen Mahindra’s ads in PUBG game, it was a surprise for all the gamers and it created a great buzz in the marketing world. Interactive apps are also making a difference by providing an interactive UI to the users making them personalized and engaging.
Customers can also make the use of Google Lens and find useful information present online.
Just, for instance, there has been a use of this feature where an individual scanned a banana and Google showed him approx. nutritional value of the fruit.

  1. Augmented and Virtual Realities

Augmented Reality has made advertising interactive, allowing advertisers and marketers to reach out customers in wholly different ways. Numerous companies have already embraced this cutting-edge technology. If you are still not sure whether to go for it or not, you should clearly realize what benefits augmented reality advertising offers and how exactly you can use this tech in real life.
Virtual Reality is a technology that aims at creating an immersive computer-generated experience for the customers through special software and wearable bands and watches. VR replaces customers’ entire surroundings with a complete simulated 3D setting, appealing to eyes and ears.

Why AR / VR is indispensable for your business?
A recent example of Augmented Reality by an international brand in India is IKEA Place which allows customers to place furniture and other products in their own homes with the help of Augmented Reality technology. Here, customers can actually enjoy looking at the furniture they are planning to buy from IKEA virtually.

  1. Geo-Targeted Ads Will Become More Popular

What is the fundamental thing in any digital marketing strategy? Showing yourself in the right place at the right time. Other than appearing in the right place, personalization is the future of Digital Advertising. Communicating brand message in users’ own languages is going to make a difference. Also, showing geolocation related content to users in a particular area is also going to help you get more business.
Implementing numerous localized content marketing strategies may be a successful campaign for your brand. Partnering with local influencers as well as running local search ads are also some of the effective ways that will rule 2019.

How can you implement this feature for your brand?
Suppose, your brand is an entertainment aggregator website and you are running ads for the Seattle region. Here, you can showcase all the current plays, movies and cultural programs going on in and near Pune in the Marathi language is going to catch you more audience and apparently more business.

  1. Influencer Marketing

Influencer marketing is here for the last half decade but now the trend is going to change in 2019. This is the era of Micro Influencers. Today, many enterprise-level brands are approaching around hundreds of micro-influencers in shape of bloggers, Instagrammers etc. This way, they could reach more rather than signing up some big-picture celebrity.
So, today, many Instagrammers are getting creative through their posts and photos in order to attract brands. Using micro-influencers may be instinctive but sometimes, it is very useful to ask someone with the small following count to promote your brand. There are many reasons to believe micro-influencers are delivering better results for your brand. In case you have a startup or a small business, micro influencer marketing is going to help you a lot because they provide a rather great hit in similar domain businesses. Read more

Conclusion

Marketing is all about giving customer experience that will please current customers and prospects to choose your brand. 2019 will be dedicated to better customer experience with personalization, AI-powered solutions, and automation, so to stay ahead of the curve and edge on your competitors in the coming year, you will need to get better at producing personalized content- particularly audio-visual content to share with your better-targeted audience.

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Conserving the Colorful Tradition of Navaratri Through Social Media https://socialchamps.com/conserving-the-colorful-tradition-of-navaratri-through-social-media/ https://socialchamps.com/conserving-the-colorful-tradition-of-navaratri-through-social-media/#respond Sat, 20 Oct 2018 09:09:01 +0000 https://socialchamps.com/?p=13809 SocialChamps, a brand synonymous with Champions in Social Media has proved once again that they can use the power of Social Media to spread a good word. This year, the occasion of Navratri was so obvious for them to celebrate and aware people about a tradition of using colors during this festival by sharing some attractive posts which connected the importance of colors and their respective Social

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SocialChamps, a brand synonymous with Champions in Social Media has proved once again that they can use the power of Social Media to spread a good word. This year, the occasion of Navratri was so obvious for them to celebrate and aware people about a tradition of using colors during this festival by sharing some attractive posts which connected the importance of colors and their respective Social Media Platform. There are numerous reasons why Navratri is celebrated, and it has its own significance in different parts of India.

But why do you think colors are important in the season of Navratri?
We just celebrated the auspicious event of Navratri and everybody was very excited about this festival. During the nine days of Navratri, there’s a specific color code for each different day. Everybody dresses up in that specific color and admire the attractive costumes of each other. Each particular day is meant to worship 9 different forms of Devi Durga by using 9 different colors for each different day. Every year, these color codes are different and for the Navaratri of 2018, the color codes were unique too.

SocialChamps being an expert in Social Media Marketing decided to celebrate this festival and celebration of colors in their own style and here is how they have managed it so far.

  1. Color for the first day of Navaratri 2018 was Royal Blue which depicts a strong energy and tranquillity. Facebook has that familiar Royal Blue theme, and everyone opens Facebook for at least 5-15 minutes to check whether there any new thing in the newsfeed or not. That’s what we call the charismatic energy of Facebook.

  1. Yellow was the color of the second day, it’s a vibrant color and spirits up everyone’s mood. Snapchat is an app with yellow color and it represents happiness. Why? Open Snapchat, add a filter and get a wide smile as you deserve.

  1. Green was the color for the third day. The green color is calm, lovely and rich. WhatsApp is our go-to app and it has green a theme. Here we can see an unconditional love between mom and her daughter. This can be a chat with your loved ones as well.

  1. Grey was the color for the fourth day which shows the dignity and can connect you to a divine power. Most of our communication devices have Text Messaging app and the basic color it has is Grey. Even Social Media communication has entered our lives, important messages are still sent via this feature. This is how SMS is much powerful.

  1. Orange was the color of the fifth day which is dedicated to fame, name, and money, which also increases the charisma to your aura. Upcoming musicians and rising singers are using SoundCloud to get fame with their talents, aren’t they?

  1. White was the color of the Sixth day which is a symbol of peace, prayer, faith, and stability. The color denotes politeness and innocence. We use Gmail each and every day, whether it’s a client mail or your boss praising you, we are always polite and stable.

  1. Red was the color of the seventh day which is a symbol of the power, passion and fervour. YouTube is our favourite video streaming platform with a Red theme. This platform is loved by everyone and we all love to jump directly to know more about any series, movie or quick video bite, aren’t we?

  1. Sky Blue was the color of the eighth day which represents immensity and faith. It depicts admiration towards nature’s beauty. This color helps you in gaining a chance of awareness. We all love Sky Blue colored Bird of Twitter’s logo and we all use Twitter to spread our thoughts to the world in just 280 characters. It’s so easy, isn’t it?

  1. Pink was the color of the ninth day which depicts hope and a brand new start. The pink color themed app we use to post photos and memories is Instagram. Instagram recently introduced the new IGTV feature giving an opportunity of posting long-duration videos at ease. This is the new beginning of InstaRevolution.

The whole campaign was focused to make people aware about the colors and their importance in our lives. At SocialChamps we drive every benefit of Social Media Channels in our lives and thus this campaign was pointed towards the same. Navratri brings colors to our lives and it’s the beginning of the good and demolishing every bad thing.
Overall, SocialChamps was able to send a good message through this campaign and lots of people appreciated them for the idea of connecting the 9 colors to the Social Media platforms we tend to use on daily basis.

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Top 5 Buzzing Digital Marketing Trends for Real Estate Sector https://socialchamps.com/top-5-buzzing-digital-marketing-trends-for-real-estate-sector/ https://socialchamps.com/top-5-buzzing-digital-marketing-trends-for-real-estate-sector/#comments Tue, 19 Jun 2018 10:22:33 +0000 https://socialchamps.com/?p=12604 With real estate industry in so much demand right now, there is still some space for improvement when it comes to real estate marketing. The initial step is to evaluate what you have done in last few years and evaluate the overall performance to determine what things have worked for you and what are wasting your marketing costs. Understanding your past performance is the key to understand

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With real estate industry in so much demand right now, there is still some space for improvement when it comes to real estate marketing. The initial step is to evaluate what you have done in last few years and evaluate the overall performance to determine what things have worked for you and what are wasting your marketing costs.

Understanding your past performance is the key to understand which marketing trends to try out. Above all, here are top 5 buzzing real estate marketing trends that should be on your radar, and we think they will help you reach buyers and sellers online, in real-time, with new and buzzing content.

Digital Marketing trends in Real Estate Sector

1.Instant Communication – Through Bots.

Real estate advertising online is mainly used for Lead Generation.

With email, you’ve got to ask folks to check in on your website or leave their contact information. With chatbots, you will instantly interact new customers and transfer hot ends up in your employees 24 hours a day!

Messenger bots also are an excellent way to simply qualify your leads. Bots will ask a group of questions to qualify clients, verify their motivation and their sense of urgency. Bots through real estate digital marketing also can book appointments.

2.Personalize

Gone are the times of the push marketing and one size fits all approach. Today, consumers need personal experiences with the brands they interact with. Custom CMA reports are a simple way to communicate market trends to your contacts in your native area. Increase your conversion rates by making landing pages that may speak to distinctive segments of your audience.

An industry example can be simply like this, suppose you have two different niches to market, let’s say, Kitchen Appliances, and Gym Equipments, it’s easy to determine that you might communicate your Kitchen Appliances to the female audience and gym equipment to the male audience.

3. Make Data-Driven Decisions

Instead of trusting any third party data for decision-making, place your own data to work. Gather data from your dealing management tools, website analytics, sales, and lead generation results to measure ROI and what channels work for you. Don’t blindly obtain ad area on media outlets – digital lead generation campaigns permit you to measure each part of the buyer journey. Test campaigns on completely different platforms and make fact-based decisions on your results.

4. Social Ads

There was a time once you used to post on Facebook, LinkedIn or Twitter and acquire a reasonable amount of engagement with your content. Those days have, sadly, passed. The truth is that online ad spend has almost doubled. Social Ads are catching up to beat Google advertisements, due to unique ability to target users based on persona. And, with Mark Zuckerberg’s announcement to scale back the number of public posts in your Facebook news feed, you can bet that you’ll have to spend some money so as to get your message seen on the platform. However don’t be too afraid – you can simply see effective results from a modestly funded campaign!

5. AR – VR

Augmented and Virtual reality is changing the experience in many sectors of business. The virtual house continues to be a force in real estate marketing this year.  Virtual home tours are perfect for buyers who are interested interest} but simply can’t build it to an actual house. VR actually delivers an excellent buying experience by combining real world with the digital world.

If you are looking for real estate digital marketing services then we suggest you look for the above-mentioned trends if your agency is offering.

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Top Benefits of Social Media Marketing for Education Sector https://socialchamps.com/top-benefits-of-social-media-marketing-for-education-sector/ https://socialchamps.com/top-benefits-of-social-media-marketing-for-education-sector/#comments Tue, 05 Jun 2018 09:22:24 +0000 https://socialchamps.com/?p=12407 We can notice that universities and other educational service providers are now using Social Media Marketing on the increasing levels. There is no doubt that Digital Marketing in the education sector is proving to be a game changer. Marketers are now focusing more on building interactive communication with the prospective students. Hence the adoption of technology and social media is gradually increasing. The importance of online experience

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We can notice that universities and other educational service providers are now using Social Media Marketing on the increasing levels. There is no doubt that Digital Marketing in the education sector is proving to be a game changer. Marketers are now focusing more on building interactive communication with the prospective students. Hence the adoption of technology and social media is gradually increasing.

The importance of online experience while browsing for courses or institutes is proven now, students might remove a particular institution from their list because they had a bad experience with University or college’s website.

Social Media Marketing for Education Sector

Digital Marketing in education sector faces many challenges of engaging with the youngest generations, generations yet to be named, those who don’t have any behavioral data and with whom marketers struggle to relate. The current generation marketers are betting against Generation X, those who were born in late 90’s to mid-2000s. As the digital marketers, we need to do more than keeping up with this technology-driven generation, we must stay ahead of them in order to anticipate their needs and create an engaging messaging in the spaces they reside.

Social Media Marketing offers the mediums to stay ahead of your digital marketing strategies and your target audiences. For many years now, educational institutes have been using Social Media platforms to connect with current and prospective students, and their efforts are now showing results.

At SocialChamps, we are always looking for interesting opportunities through social media.

Here are a few ways, by which Social Media can be leveraged by institutes.

  1. College Admissions: Social Media can be used as an effective medium to generate the leads for admissions to various courses.
  2. Creating Learning Environment: It enables students to learn online at their own pace and pace by means of listening to vlogs, podcasts, lectures, and webinars. At the same time, it enhances the students and teachers to interact in the classroom.

      Hence planning a well thought content strategy might create a long-lasting impact from a branding perspective. Although a very few institutes are focusing on content creation for the community at large.

  1. Alumni Management: An active presence in social media sites will help institutes and universities to develop strong online relationships with its former students, we know them as alumni. It also provides opportunities to find and reconnect with alumni residing abroad.

           Websites with specific sections for alumni and social media to get maximum connect with your alumnus can add a lot of value.

  1. Industry Partnerships: It helps institutes to connect with industries for developing the partnerships and searching experts in the same field of interest.
  2. Brand Building Platform: Social Media Marketing in education sector presents wholesome opportunities for educational institutes to communicate and promote its online brand image to their key stakeholders and interested people.

Conclusively, the students are using Social media platforms in a growing speed and popularity among college and schools in this ever-growing digital era. It is evolving as a real-time, two-way communication platform and Digital Marketing in Education Sector is enhancing its online brand, share experiences, information, and knowledge among the key stakeholders. There is no doubt that in the upcoming years, social media will definitely play an important role in higher education institutes in many forms.

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SocialChamps Supports World No Tobacco Day https://socialchamps.com/socialchamps-supports-world-no-tobacco-day/ https://socialchamps.com/socialchamps-supports-world-no-tobacco-day/#respond Thu, 31 May 2018 14:24:07 +0000 https://socialchamps.com/?p=12326 This is how we support World No Tobacco Day at SocialChamps. Gautam Buddha said, “To keep the body in good health is a duty…otherwise, we shall not be able to keep our mind strong and clear.” Everyone is aware of the benefits of good health and many of us are always trying to keep it up and improve. To have wealth in life, you must earn a

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This is how we support World No Tobacco Day at SocialChamps.

Gautam Buddha said, “To keep the body in good health is a duty…otherwise, we shall not be able to keep our mind strong and clear.”

Everyone is aware of the benefits of good health and many of us are always trying to keep it up and improve. To have wealth in life, you must earn a good health first. 31st May is the day which reminds us how important our life is. It’s the World No Tobacco Day or Anti-Tobacco Day.

We at SocialChamps always try to make our clients and employees aware of the effects of tobacco use because everyone with us is one big family and we do care about them.

Really, tobacco and Nicotine which causes various types of cancers and many other diseases are harmful to life. Do we really need to risk our lives for minutes of fun and imaginary relaxation?

There is no better place than Social Media to spread the communication. Hence this World No Tobacco Day, we planned some interesting communication for our clients…

Our creative team at SocialChamps always thrives to create beautiful and meaningful pictures and posts for our clients that make thousands of people think about the causes.

Here are some of them for the World No Tobacco Day…

Our thoughtful Social Media Associate Kailash ideated this meaningful design and caption and our passionate Graphic Designer Yogesh picturized it with a creative mind.

Our balanced creative designer Madhura created this one, really astonishing.

Stop before it kills you, can you see that smokey heart in the picture? Are you still doing this? Well, we think it’s right time to throw away that cigarette. Created by Sukanya and Sneha. Yes, ladies of SocialChamps are really experimental and they never disappoint us.

Archit, our innovative social media expert always thinks something different and yes, he really proved himself awesome this time too.

So, don’t just vape, celebrate World No Tobacco Day with a resolution of quitting tobacco today, if you are still using tobacco in any or other forms…

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5 Important Things You Should Never Miss in Social Media Strategy https://socialchamps.com/5-important-things-you-should-never-miss-in-social-media-strategy/ https://socialchamps.com/5-important-things-you-should-never-miss-in-social-media-strategy/#comments Wed, 30 May 2018 12:53:32 +0000 https://socialchamps.com/?p=12307 You already know that the main mission of SocialChamps Chatterbox is to supply our readers with advice on social media. We’ve written how-to guides, shared different ideas and concepts, and have created several lists to cover necessary topics in social media marketing. However, we all know that for people responsible for social media marketing, especially for small or medium businesses; don’t always have a lot of time

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You already know that the main mission of SocialChamps Chatterbox is to supply our readers with advice on social media. We’ve written how-to guides, shared different ideas and concepts, and have created several lists to cover necessary topics in social media marketing.

However, we all know that for people responsible for social media marketing, especially for small or medium businesses; don’t always have a lot of time to flick through an extensive blog archive. To give you a hand, we’ve compiled 5 simple things you should never miss in your social media strategy.

Design Social Media Strategy

  1. Create a plan

Similarly to the way you are doing everything else in the world of business, you need to create a plan for executing your social media strategy. Creating a social media marketing plan or strategy can definitely deliver success, and can allow you to avoid any social media mistakes. First, try to learn how to form a social media marketing plan and watch your social media game flourish.

  1. Define KPIs

Well, defining KPIs is important if you want to see your objectives getting achieved. KPIs stands for Key Performance Indicator and they show us the journey right from setting our objectives to achieving them. Suppose you have set page likes for your brand’s page as your primary social media marketing plan, you should set your objective as community building. First, you should define your objectives and see it completing them with KPIs.

  1. Content Calendar

Getting organized and working out a social media content schedule is imperative to your social media success. By employing a social media content calendar you are ready to figure out a social media content schedule that works for your business. Not sure where to begin when it involves creating a content calendar?

  1. Configure Analytics

Many social media marketers believe that connecting social media marketing to actual business results is a very tiring task. Tools marketing experts are using these days are becoming sophisticated, and their strategies more refined. Measuring how social media turning out into actual business results is getting easy. Use the free and probably already installed tool on your website: Google Analytics.

  1. An audit, measure and optimize

Before making a new social media profile, run a social media marketing audit of your current social media presence. Social media audits are helpful to keep all your social media ducks in a row, like social profiles and passwords. To assist you to conduct one, use our social media audit template to get you started.

 

A social media strategy defines how your organization can use social media to attain its communications aims and the supporting platform and tools it will use to achieve this. At a basic level, it is an easy statement of intent, defining the goals and objectives that are measurable for using social media, and therefore the target outcomes you wish to achieve. It will this in the context of the general business plan in order that social media isn’t in a silo but operating in parallel with different channels. It isn’t an in-depth plan of action – you’ll also need a plan but without a transparent strategy, how do you priorities the activities for a plan? Let us know, share your ideas.

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Top Digital Marketing Strategies in 2018 for Travel and Hospitality Sector https://socialchamps.com/top-digital-marketing-strategies-2018-travel-hospitality-sector/ https://socialchamps.com/top-digital-marketing-strategies-2018-travel-hospitality-sector/#comments Thu, 01 Mar 2018 12:51:18 +0000 https://socialchamps.com/?p=10664 We at SocialChamps media Pvt. Ltd., a leading Digital Marketing Company in Pune, India conducted a study cum report on the digital marketing for Hospitality Industry. We explored how companies and brands operating in this sector approach the digital marketing, as well as the key trends, opportunities and sector-specific issues shaping their digital marketing strategies. This research was based on a global survey of more than 170

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Digital marketing strategy for travel and hospitality

We at SocialChamps media Pvt. Ltd., a leading Digital Marketing Company in Pune, India conducted a study cum report on the digital marketing for Hospitality Industry. We explored how companies and brands operating in this sector approach the digital marketing, as well as the key trends, opportunities and sector-specific issues shaping their digital marketing strategies.

This research was based on a global survey of more than 170 senior digital marketing and e-commerce executives, with responding companies including major hotel groups, travel agencies, airlines and car rental firms.

Before the Trend of digital marketing, Travel trade relied on traditional marketing platforms and sales agents to shove their travel services to the customers. Usually, marketing and sales from B2B, B2C agents and customers, hardly uniting their endeavors for a thriving lead management process.

Key things we discovered in this review

Digital Evolution

Most travel firms know the importance of getting digital at the core of their business in order to meet the needs of technology and social-savvy travelers and tourists.

Focus on customer experience and mixing both

While the growth of the traveler or guest base is the prime business priority for firms surveyed, client experience is a key space of focus for driving both client acquisition and retention. Travel and hospitality brands are operating laborious to mix both physical and digital experiences in order to differentiate from their competitors.

Go Mobile

In the travel sector, the mobile experience, in several respects, is the only customer experience or at least the glue that binds along online and offline experiences. As a group, companies collaborating during this research have extremely grasped the importance of mobile and are more focused on this business imperative than their counterparts in other industries.

Data-Driven Customer Focus

Travel firms recognize the importance of building a 360-degree view of the client so they can pinpoint where they are on their customer journey and supply them with the right information at the right time in the right context, no matter the channel.

Personalized Data

The customer experience is increasingly about personalization, with companies in travel-related industries recognizing that applying the personal touch at scale is turning into a necessity instead of a ‘nice-to-have’.

Social Media is everywhere

Social Media plays a vital role in many customers’ lives, and firms in this sector are working hard to encourage and harness these sentiments for their benefits. You can also read why we recommend social media marketing for travel and hospitality sector

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How Facebook News Feed Affects Social Media Marketing Business ? https://socialchamps.com/facebook-news-feed-affects-social-media-marketing-business/ https://socialchamps.com/facebook-news-feed-affects-social-media-marketing-business/#comments Tue, 27 Feb 2018 07:46:59 +0000 https://socialchamps.com/?p=10649 Facebook wants its users to have meaningful interactions. But how does that mean? How Facebook News Feed is going to affect the Social Media Marketing business, let’s have a look at some facts and findings. What did Facebook announce? The algorithms which are responsible for running the Facebook’s news feed are recently changing, these algorithms show a computer curated selection of posts from other users and facebook

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Facebook news feed algorithm changes

Facebook wants its users to have meaningful interactions. But how does that mean? How Facebook News Feed is going to affect the Social Media Marketing business, let’s have a look at some facts and findings.

What did Facebook announce?

The algorithms which are responsible for running the Facebook’s news feed are recently changing, these algorithms show a computer curated selection of posts from other users and facebook pages. It will not prioritize helping you find the relevant content which explained by its founder, Mark Zuckerberg. The new goal of Facebook will be to have interactions that are more meaningful.

What will change?

Today, most people’s news feeds are dominated by professionally created content from brands, businesses and the news media. Zuckerberg stated that Facebook needs this balance, so your feed can instead be dominated by posts from friends and family, as well as facebook groups you are a member of.

The change is not reflected online, so it is hard to know how different this approach will be. In a different aspect, it can just be the “experiment” facebook ran in six smaller countries, where it removed wholesale any post from skilled publishers and put them in a second feed, the “explore” feed.

But if Facebook takes the unfinished approach, the impact will be as same as any other tweaks to the news feed algorithm, which subtly alter the balance of content, changing the types of posts which have the most success however not removing them entirely.

What are the consequences in a broader sense?

Some publishers and civil society groups have reacted with alarm. Guatemala was one of the countries where this experiment was driven, some journalists reported audience halving overnight as a result of them disappearing from most social media feeds. A similar modification worldwide would bring disturbance on the media system, as well as the ability of activists and campaigners to possess a voice with the wider public.

Facebook overhauls News feed in favor of ‘meaningful social interactions’

But the pain will not be shared equally. Past experience suggests the organizations that will be most broken will be those who depend most on Facebook to generate traffic; organizations with a dedicated base and management of their own platforms will find it easier to ride out the modification.

What do these changes mean for Facebook marketers?

As Facebook begins to compute the content that is responsible for meaningful people-to-people connections and interactions, marketers will expect the organic reach of their Facebook pages to drop.

Specifically, users can see more posts from individuals they’re connected to in the news feed and fewer content from pages they follow. This is often a significant change from the previous values of the news feed, which prioritized the total time spent on Facebook and the way many people shared posts directly.

While Facebook still considers page content as an important aspect for its system, the news feed will shift the main target from ranking content that’s directly consumed from pages (which can shrink in reach) to content that is shared and talked about among friends (which can grow).

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Social Media Marketing Predictions for Your Online Business in 2018 https://socialchamps.com/social-media-marketing-predictions-online-business-2018/ https://socialchamps.com/social-media-marketing-predictions-online-business-2018/#comments Tue, 23 Jan 2018 11:34:20 +0000 https://socialchamps.com/?p=10402 Just imagine a world without Social Media, just a couple of years back it didn’t even exist and today it has become a giant Marketing platform for many businesses because of its wide range of users and how they are addicted to social media. Now brands have got a suite of powerful channels for engagement and elaboration of their products and services. And everyone is glued to

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Social Media Predictions for 2018

Just imagine a world without Social Media, just a couple of years back it didn’t even exist and today it has become a giant Marketing platform for many businesses because of its wide range of users and how they are addicted to social media.

Now brands have got a suite of powerful channels for engagement and elaboration of their products and services. And everyone is glued to facebook, snapchat, and Instagram, brands have got smarter and smarter at targeting content and spreading brand awareness. But what’s next?

This blog will help you get the best start in planning your Social Media Marketing strategies for the future ahead.

  1. Advocacy Marketing: Move over Influencers, 2018 is going to be a year for driving reach and viva-voce at scale via brand champions like staff and customers. Advocacy marketing puts additional stress on obtaining existing customers to talk regarding the company and its products as over 80% of people research online before shopping for, and having people publicly advocating for the product gives the researchers something to search out and study!
  2. Appealing Media: We always knew this one was coming back. The increase in appealing and rich media formats can enable seamless social shopping experiences across earned, owned and paid channels. In 2018, you will likely see a seamless focus in social on streamlining the consumer journey and bigger push to fuse e-commerce and social methods.
  3. Voice Search: Voice is the future, it’s the right time to optimize your content for voice searchability. As the Google’s Alexia and Apple’s Siri has experienced a huge success, voice-led search behavior will see a definite success. The way we communicate right now is going to be changed due to this voice search technology advancement and so does the process of information on social media and according to Google, 20% of the current searches are already voice-based.
  4. Personification: Brands will look to deliver even additional, super relevant content to audiences. This can probably manifest in the likes of dynamic ads (retargeting users based on their website behavior) and social lead generation.
  5. Augmented Reality: Augmented reality Ads on Social Media make the approach for brands to make immersive engagement and user experiences. Since Snapchat introduced its AR selfie filters, it sounds like everyone is gotten in on the action. And, with the new iPhones giving even additional augmented takes on AR, the technology looks to reach the next level in 2018. Cost remains a key issue for AR to completely commence, but as hardware becomes more and cheaper, we will likely see major pick up!
  6. Chatbots: Get ready for the Chatterbox! Direct interaction with automatic bots will be on the rise to assist brands to build a more tailored experience based on user search/online behavior. According to Google, 57% of world customers have shown interest in Chatbots because of their fast replies. And with the continual advancements of AI, it’s safe to mention that almost all brands will shortly be using Chatbots as some way to convey their customer’s user community that could lead on to conversions!

Though these trends are not in their full thrust, we at SocialChamps Media Pvt. Ltd., a leading Digital Marketing Compnay in Pune, India always try to adopt the new trends of marketing before market acquires them. So let’s connect to endorse your brand with future-ready marketing trends at SocialChamps Media Pvt. Ltd.

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