Gmail Sponsored Promotions (also called GSP) is now moved into AdWords. Although it is still in beta there are a lot of changes done after moving it to AdWords.
Major Changes in GSP in AdWords:
- UI (User Interface) of GSP in the earlier version was much better. Now after it is moved into AdWords, there are a lot of complications arose
- Now the GSP ads are supporting the ‘Custom HTML’ mailers option again. It can even have in a built form, where the users can fill in contactable details in the email itself, they need not even go to a landing page, which increases the chances of conversions. and you are required to use the three templates called ‘Single Image’, ‘Single Promotion’ and ‘Multiple Products’.
- We also had the option to provide an inbuilt lead generation form in mailer itself, which means, users could simply fill up their details into the form given in their inbox. This feature was most loved by marketers as it was increasing the form filling.
Using GSP in Adwords:
Step 1: Open your AdWords account
Step 2: Create a new campaign.
While creating the campaign, select the DISPLAY campaign only.
Give your bid strategy (Auto/manual bidding) and set the daily budget.
Select the delivery method, start, and end date, etc.
Step 3: Now go ahead and create your ad group. While creating the ad group, click on ‘Use a Different Targeting Method’ and then select placements.
Step 4: Now click on add multiple placements at once.
Step 5: Add mail.google.com as a placement to target your ads in Gmail.
Step 6: Click ‘Save and Continue’. You will now be moved to start ad creation. Click on ‘Skip Ad Creation’ and move out.
Step 7: Click on Ad and select the ad gallery.
Step 8: Select the ad type as GMAIL ADS
Step 9: You will see the THREE predefined ad templates by Gmail as ‘Image, Multi Product, and Single Promotion’. You can choose your desired template and add your images, texts, and links to it.
Next post we will talk about the reporting and measurement for GSP campaign. I will also talk about some optimization tips. So, stay tuned.