How Facebook News Feed Affects Social Media Marketing Business ?

How Facebook News Feed Affects Social Media Marketing Business ?

Facebook wants its users to have meaningful interactions. But how does that mean? How Facebook News Feed is going to affect the Social Media Marketing business, let’s have a look at some facts and findings. What did Facebook announce? The algorithms which are responsible for running the Facebook’s news feed are recently changing, these algorithms show a computer curated selection of posts from other users and facebook

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Why we recommend Social Media for Hospitality

Why we recommend Social Media for Hospitality

Hospitality and Travel are one of the most customer-centric industries. With the advent of social media and smartphones, these industries have seen a sea-change in consumer interaction and buying behavior. Let’s look at a few statistics A survey by eMarketer found 51.8% are using their mobile/tablets to complete travel bookings – a figure expected to rise to 86.4% by 2019 ThinkWithGoogle reports 49% of all hotel searches

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10 Signs why you should Invest in Social Media for Restaurant Business

10 Signs why you should Invest in Social Media for Restaurant Business

A lot goes into opening a restaurant. Right from décor, great service, delicious menu to the helpful staff, but gone are the days when just advertising in the local newspapers and handing out leaflets was enough to make you a local brand in the restaurant industry.  Nowadays digital publicity plays a big role in promoting and sustaining your business and building it into a brand.  A lot

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6 Smart Tips to Build Your Hashtag Marketing Strategy

6 Smart Tips to Build Your Hashtag Marketing Strategy

Hashtags came into limelight with Twitter and took center-stage with Instagram. Today, Instagram is synonymous with hashtags and vice-versa. But how do you know what works? How do you know what hashtags to use and how do you even identify the right ones? However with hashtags being so popular the real question that you should be asking is how to be in the top posts when hashtags

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10 Points to think before Hiring Digital Marketing Agency

10 Points to think before Hiring Digital Marketing Agency

Making use of Digital media for promoting your business to generate more leads is the primary segment of marketing strategies.  With increasing competition, you have to be more creative, more active and more innovative while running your social media campaigns. The business world is getting digital rapidly. Your digital appearance creates an image of your organization in people’s mind. Implementing social media strategies effectively to convert the

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8 Social Media Trends you can’t afford to Ignore for your Online Business

8 Social Media Trends you can’t afford to Ignore for your Online Business

Social media marketing is not just about having company profiles on social media platforms. It is mandatory to be more active and creative to stand out on social media. Your business must have pages and profile on trending social media such as Facebook, Twitter, LinkedIn, Pinterest, Instagram, Snapchat. You should give something new every day to your followers to keep their interest in your company. Social media

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Social Media Hacks for the Successful Digital Presence

Social Media Hacks for the Successful Digital Presence

Today the marketing sector is driven digitally. Social media is the initial and result-oriented platform to make a business successful. Social media appearance of the company is its primary way to reach to the target audience. Social media has transformed the marketing business drastically. But you have to be very alert and creative to keep yourself on a higher level in the competition of social marketers because

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Elements of successful Social Media Campaign!

Elements of successful Social Media Campaign!

With social media sitting firmly in any marketing strategy today, the marketing industry has seen an increase in clever, creative and effective social media campaigns. The successful social media campaigns may vary in size, method, and style but when we dig down the details of most top-rated social media campaigns, they all share some common elements. Success in social media is dependent on various factors. A successful

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Significance of User Generated Content (UGC) in Social Media Marketing

What is UGC? User Generated Content or UGC as commonly known refers to content created by unpaid contributors. It can be in the form of pictures, videos, reviews, testimonials, posts, tweets, pins, etc. With social media platforms focusing more and more on customer engagement, brands are leveraging UGC for their social media marketing by incorporating it directly into their websites, campaigns, digital advertising, etc. Why UGC is

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Content Marketing in next 100 Years!

Content Marketing is all about adapting to the changes of the targeted consumer base. With the increased usage of tablets, smartphones and growing technology has made the content production easier but the sole purpose of marketing seems to be getting lost. Businesses today are spending billions of dollars on content marketing making it a verifiable opportunity to drive revenue. So what is the future of Content Marketing

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