Just imagine a world without Social Media, just a couple of years back it didn’t even exist and today it has become a giant Marketing platform for many businesses because of its wide range of users and how they are addicted to social media. Now brands have got a suite of powerful channels for engagement and elaboration of their products and services. And everyone is glued to
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Hospitality and Travel are one of the most customer-centric industries. With the advent of social media and smartphones, these industries have seen a sea-change in consumer interaction and buying behavior. Let’s look at a few statistics A survey by eMarketer found 51.8% are using their mobile/tablets to complete travel bookings – a figure expected to rise to 86.4% by 2019 ThinkWithGoogle reports 49% of all hotel searches
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A lot goes into opening a restaurant. Right from décor, great service, delicious menu to the helpful staff, but gone are the days when just advertising in the local newspapers and handing out leaflets was enough to make you a local brand in the restaurant industry. Nowadays digital publicity plays a big role in promoting and sustaining your business and building it into a brand. A lot
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Google has since its inception focused on customer intent. Over the years it has implemented many changes and continues to do so to align its search and advertisements to customer intent. Today, as Google has moved out of our desktops or laptops and entered the mobile world, the reach and amount of searches too have grown and will continue to grow. In the year 2016 alone, there
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Instagram is one of the most actively growing social networks in the past two years. It is a photo sharing app that took over the social networking world by storm, when it was launched in October 2010. It has helped many businesses and brands go viral. Here are a few facts to be considered about Instagram Instagram had nearly 1 million users in the first two months
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Twitter is one of the top 10 popular social channels that a brand should be on. Though it has not grown exponentially like Instagram or WhatsApp, it is growing nevertheless. Twitter has a different set of audience and focus and hence the strategies used to increase traffic too should be different. Twitter has started revolutions and it is a channel that brands should take seriously. If this
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Being on Facebook for any business is now a necessity and not a matter of choice. It is similar to having a website address or a business card. Why do we say this you ask? Let’s look at some Facebook statistics for 2017 76% of Facebook users log in daily There are 1.75 billion mobile active users for Facebook Average Time Spent on Facebook is 20 minutes
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I have consulted hundreds of companies to plan their digital growth. While doing so, I observed that still a lot of startups/companies plan their projections wrong. Since they go with a basic calculation of Cost of Acquisition (or say a cost of conversion) and try to extrapolate it with unit sales targets (or say revenue). But while doing so, they either ignore or miss to calculate or
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5 Online Marketing tactics to Improve your Sales Today the nearly all the businesses have gone digital. Social media marketing is a crucial and result-oriented strategy to make any business fruitful. Social media profile of the company is its primary way to reach to the target audience. Social media has changed the business world significantly and positively. But you have to be updated and imaginative to keep
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With social media sitting firmly in any marketing strategy today, the marketing industry has seen an increase in clever, creative and effective social media campaigns. The successful social media campaigns may vary in size, method, and style but when we dig down the details of most top-rated social media campaigns, they all share some common elements. Success in social media is dependent on various factors. A successful
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