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Featured Blogs
Complete Guide to Customer Lifetime Value (CLV)
I have consulted hundreds of companies to plan their digital growth. While doing so, I observed that still a lot of startups/companies plan their projections wrong. Since they go with a basic calculation of Cost of Acquisition (or say a cost of conversion) and try to...
5 online marketing tactics to improve your sales
5 Online Marketing tactics to Improve your Sales Today the nearly all the businesses have gone digital. Social media marketing is a crucial and result-oriented strategy to make any business fruitful. Social media profile of the company is its primary way to reach to...
Elements of successful Social Media Campaign!
With social media sitting firmly in any marketing strategy today, the marketing industry has seen an increase in clever, creative and effective social media campaigns. The successful social media campaigns may vary in size, method, and style but when we dig down the...
Recent
Blogs
Looker Studio: A Comprehensive Guide to Business Intelligence and Data Analytics
In today's data-driven business landscape, organizations need to make sense of the massive amounts of data they generate every day. That's where Looker Studio comes in - a business intelligence and data analytics tool that allows companies to turn their data into...
Classic Google Analytics (UA) Vs Google Analytics 4
Google Analytics is a widely used web analytics service that helps website owners and marketers track and analyze user behavior. In October 2020, Google introduced Google Analytics 4 (GA4), a major upgrade that replaced Universal Analytics (UA) and introduced...
Google Analytics 4 for Mobile Apps
Google Analytics 4 (GA4) is a powerful analytics tool that enables mobile app developers to measure user engagement, retention, and conversions effectively. With event-based tracking and cross-platform capabilities, GA4 provides deep insights into app performance,...
Google Analytics 4 for Content Marketing
Google Analytics 4 (GA4) can be a valuable tool for content marketing looking to measure the effectiveness of their campaigns and make data-driven decisions. In this article, we'll explore how GA4 can be used specifically for content marketing. Setting up your Google...
Using Google Analytics 4 for E-commerce
Google Analytics 4 (GA4) for E-Commerce is a powerful analytics platform that helps businesses track customer journeys, optimize sales funnels, and improve overall performance. With event-based tracking and AI-powered insights, GA4 enables e-commerce businesses to...
Google Analytics 4: Ultimate Guide to data driven decision making
In today’s digital world, data-driven decision-making drives business growth. Google Analytics 4 (GA4) revolutionizes analytics with its event-driven model, tracking clicks, scrolls, and purchases as events for deeper behavioral insights. Its AI-powered predictive...
Google My Business Messaging: A Quick Guide to Connecting with Customers
Google My Business (GMB) messaging is a convenient way for customers to connect with your business directly from your GMB listing. In this cluster page, we'll explore the benefits of using GMB messaging and provide a quick guide to getting started. Benefits of Google...
Leveraging Google My Business Insights for Better Business Decisions
Google My Business (GMB) Insights is a powerful tool that provides valuable data about how customers are interacting with your business listing on Google. By leveraging these insights, you can make better business decisions and improve your online presence. In this...
How Google My Business Can Help You Stand Out from Competitors in Local Search
Want to know How Google My Business Can Help You Stand Out from Competitors in Local Search? When it comes to local search, standing out from your competitors is crucial. One way to do this is by utilizing Google My Business (GMB), a free tool that allows businesses...
5 Tips for Attracting More Customers with Google My Business Posts
Google My Business (GMB) Posts are a powerful way to attract more customers to your business. With GMB Posts, you can showcase your products, services, promotions, and events to potential customers who are searching for businesses like yours. In this cluster page,...