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These days everyone uses streaming sites like Netflix, HBO, Hotstar, and more to watch their favorite TV shows and movies. With so many users on these streaming platforms, It’s a lucrative space for streaming ads.  'OTT' or 'Over The Top' advertising is the ads that...

Source image: stories.google Everyone likes a great story. Google web stories are the latest update from Google that lets marketers publish video, animation, and audio content to give the audience a more engaging content experience.  In this article, we’ll tell you...

Covid has reshaped the fitness industry as many gyms were closed during the pandemic. Now, as businesses begin to once again open their doors to customers, the gym industry is again gaining speed.   The gym industry will need a different Digital Strategy to get back...

The rising banking trend in 2021 is leading towards using tech for improving customer service in banking, financial services, and insurance (BFSI). As banking is increasingly becoming mobile and online driven, the Banking Industry needs to update its technological...

Is your business voice search ready? A recent study shows that 51% of mobile users rely on a voice assistant for their needs. With so many users relying on voice searches the impact can also be felt in the banking and finance industry.  In the year 2020 more than ⅓ of...

Have you ever used a product that guided you to its value before asking for a payment? That’s the essence of Product-Led Growth (PLG) — where users try, experience, and benefit from a product before committing. Modern Product-Led Growth (PLG) strategies go far beyond...

Even if you think it is a good one, any idea must be tested before it is invested in. Idea validation is an important step to take before launching any product.  Idea validation requires market research to find out how the public may respond to your offering. In a...

In business, preparation is the first half of getting the job done. Automation is key to having a successful campaign, be it for lead generation, lead nurturing, or getting people to make an action that benefits your business. Many businesses try marketing automation,...

It’s better to do something right the first time, than repeat what you’ve done again and again to get better results only later.  Sometimes you’ve done everything relevant to get your digital strategy off the ground. You’ve created the content, automated the campaign,...

Going digital is the obvious choice for healthcare brands wishing to reach their target audience. Our research shows that 80% of people do a search for their symptoms before getting in touch with a healthcare practitioner.  Be it for doctors, hospitals, healthcare...

In an era when people can talk to artificial intelligence, what can be more important than getting your business ‘voice search ready’ to match with customers online?  It’s important to note that the results from voice searches are different from typed searches on...

It’s astounding to imagine that the mobile penetration for children in developing countries is up to 76%. Mobile phones are no longer child’s play, with children in their teens making a minimum of 4 calls on average a day. Children in Asia with mobile phones have more...

The subscription model has been seen catapulting many brands into the spotlight, and if you check your inbox you’re sure to find at least one mail from a subscription-based business vying for your attention. Subscription-based business models have jumped from the...

The market is full of businesses that wish to use B2B marketing to reach their customers but don’t know how to do so. B2B marketing automation takes away the strain of having a huge workforce of individuals who need the time, resources, and energy to manually follow...

In the world of digital marketing, a north star guides organizations towards their future goals by evolving their transformational & digital model to suit the industrial environment.  Northstar guides KPIs like technology strategies, organizational structure, and...