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    10 Tips to Promote Your Business on Instagram

    Instagram is one of the most actively growing social networks in the past two years. It is a photo sharing app that took over the social networking world by storm, when it was launched in October 2010. It has helped many businesses and brands go viral. Here are a few...

    Twitter Marketing Tips for Business in 2017

    Twitter is one of the top 10 popular social channels that a brand should be on. Though it has not grown exponentially like Instagram or WhatsApp, it is growing nevertheless. Twitter has a different set of audience and focus and hence the strategies used to increase...

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    Boost your LinkedIn Pulse Articles: 8 Easy Steps

    In the world of video and image content, it’s sometimes hard for articles to be noticed, but Linkedin Pulse seems to be the contrary. People scrolling through Linkedin pulse regularly look out for LinkedIn articles and are eager to interact on posts with positive...

    Top 5 Chrome Extensions for Youtube Creators

    Every Youtube creator has one goal and that is to see their videos go viral. In order to do so there are a number of tools that a Youtube creator can use to spread their video online and get maximum views.  If you want to see your Youtube videos go viral consider...

    The Meteoric Rise of Stories in Social Media Marketing

    The trend seems to continue with ingenuity content at the forefront of marketing strategies. The latest news is that stories on social media and search engines are overtaking the usage of news feeds for content consumption.  Stories on social media are the ultimate...

    Google Web Stories Ad – Everything you need to know

    Source image: stories.google Everyone likes a great story. Google web stories are the latest update from Google that lets marketers publish video, animation, and audio content to give the audience a more engaging content experience.  In this article, we’ll tell you...

    BFSI Marketing Automation – Things you must know

    The rising banking trend in 2021 is leading towards using tech for improving customer service in banking, financial services, and insurance (BFSI). As banking is increasingly becoming mobile and online driven, the Banking Industry needs to update its technological...

    Voice Strategy for Banking & Financial Services

    Is your business voice search ready? A recent study shows that 51% of mobile users rely on a voice assistant for their needs. With so many users relying on voice searches the impact can also be felt in the banking and finance industry.  In the year 2020 more than ⅓ of...

    Product Led Digital Strategies: Success Metrics

    Have you ever used a product that guided you to its value before asking for a payment? That’s the essence of Product-Led Growth (PLG) — where users try, experience, and benefit from a product before committing. Modern Product-Led Growth (PLG) strategies go far beyond...

    Why should a Startup rely on Idea Validation?

    Even if you think it is a good one, any idea must be tested before it is invested in. Idea validation is an important step to take before launching any product.  Idea validation requires market research to find out how the public may respond to your offering. In a...

    5 Reasons Why Digital Strategies Fail? – How to be Fail Proof?

    It’s better to do something right the first time, than repeat what you’ve done again and again to get better results only later.  Sometimes you’ve done everything relevant to get your digital strategy off the ground. You’ve created the content, automated the campaign,...

    The Ultimate EdTech Marketing Automation Guide

    It’s astounding to imagine that the mobile penetration for children in developing countries is up to 76%. Mobile phones are no longer child’s play, with children in their teens making a minimum of 4 calls on average a day. Children in Asia with mobile phones have more...