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    Featured Blogs

    Complete Guide to Customer Lifetime Value (CLV)

    I have consulted hundreds of companies to plan their digital growth. While doing so, I observed that still a lot of startups/companies plan their projections wrong. Since they go with a basic calculation of Cost of Acquisition (or say a cost of conversion) and try to...

    5 online marketing tactics to improve your sales

    5 Online Marketing tactics to Improve your Sales Today the nearly all the businesses have gone digital. Social media marketing is a crucial and result-oriented strategy to make any business fruitful. Social media profile of the company is its primary way to reach to...

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    Looker Studio Glossary for Digital Marketers

    Looker Studio Glossary for Digital Marketers

    Looker Studio is a powerful business intelligence tool that comes with a lot of technical terms and jargon. It can be daunting for beginners to navigate through these terms, especially when trying to learn how to use the software. That's why we've created this Looker...

    Advanced Looker Studio Techniques for Data Analytics

    Advanced Looker Studio Techniques for Data Analytics

    If you are already familiar with Looker Studio, then you know that it is a powerful business intelligence tool that allows you to explore and analyze your data in real-time. But did you know that there are some advanced techniques you can use to take your data...

    Getting Started with Looker Studio: A Beginner’s Guide

    Getting Started with Looker Studio: A Beginner’s Guide

    As businesses generate more and more data, the need for tools that can help analyze and make sense of that data becomes increasingly important. Looker Studio is one such tool that has gained popularity in recent years. It offers a comprehensive platform for business...

    Looker Studio Vs Traditional BI Tools

    Looker Studio Vs Traditional BI Tools

    Looker Studio is a cloud-based business intelligence and data analytics platform that allows businesses to easily access, analyze, and share data. It's designed to be user-friendly, with an intuitive interface that makes it easy to create custom reports and...

    Classic Google Analytics (UA) Vs Google Analytics 4

    Classic Google Analytics (UA) Vs Google Analytics 4

    Google Analytics is a widely used web analytics service that helps website owners and marketers track and analyze user behavior. In October 2020, Google introduced Google Analytics 4 (GA4), a major upgrade that replaced Universal Analytics (UA) and introduced...

    Google Analytics 4 for Mobile Apps

    Google Analytics 4 for Mobile Apps

    Google Analytics 4 (GA4) is a powerful analytics tool that enables mobile app developers to measure user engagement, retention, and conversions effectively. With event-based tracking and cross-platform capabilities, GA4 provides deep insights into app performance,...

    Google Analytics 4 for Content Marketing

    Google Analytics 4 (GA4) can be a valuable tool for content marketing looking to measure the effectiveness of their campaigns and make data-driven decisions. In this article, we'll explore how GA4 can be used specifically for content marketing. Setting up your Google...

    Using Google Analytics 4 for E-commerce

    Using Google Analytics 4 for E-commerce

    Google Analytics 4 (GA4) for E-Commerce is a powerful analytics platform that helps businesses track customer journeys, optimize sales funnels, and improve overall performance. With event-based tracking and AI-powered insights, GA4 enables e-commerce businesses to...