Google Web Stories Ad – Everything you need to know

Source image: stories.google

Everyone likes a great story. Google web stories are the latest update from Google that lets marketers publish video, animation, and audio content to give the audience a more engaging content experience. 

In this article, we’ll tell you everything you need to know about Google web stories and why it’s a best practice to introduce Google web stories to your marketing mix.

Web stories can enhance the user experience, letting them scroll from one story to the next, much like they would do on Instagram or youtube. Google web stories let you spread your content on the internet, giving brands more exposure and act as a new channel to get your content online. 

Get to know Google web stories

Google web stories are similar to content stories n websites like Facebook or Snapchat but don’t disappear after 24 hours. This kind of content is available to users at any time and lets them come back to the story anytime they wish.

The best content for Google web stories is short punchy lines that are below 280 characters. They are meant to be quick and insightful, taking a minimum of the user’s time but delivering an impact on the audience’s mind. 

Google web stories are best suited for the mobile format and accommodate the user experience when they surf on the internet using their phone.

Features of Google web stories

How can you create content for Google web stories that your audience will come back for more:

  1. Create content that includes images, audio, video, and motion animation that highlights your brand.
  2. Every Google Web Story has its own page that is accessible by a personalized URL. This way, Google web stories are sharable on social media and easy to return to for a second glance. 
  3. Google web stories are part of the Google network and can be indexed by search engines so that they can be organically ranked by the search engine and attract a larger audience. 
  4. Google web stories are featured as snippets in the top news stories and so receive a huge amount of traffic. 
  5. Google lets you create multiple web stories so that you can drive more traffic to your website. 

Where and how are Google Web Stories seen?

Google Web Stories are visible at three locations within the Google ecosystem. These three areas are Google Discover, Google, search, and Google images. 

• Google Discover

Google web stories can be seen in the Discover section of the Google app. They are in a carousel and single card format and are similar to the web stories feature on Instagram. 

• Google Search

In Google search, the web stories are located in a grip style format. In this format, web stories are delivered according to search terms. For example, if someone was to search for ‘restaurants near me’. They would see web stories in a grid-type format. 

• Google images

Here, the web stories are seen in the image search. They can be seen when one hovers a search image. Google responds by showing similar images in this format. 

How do we create web stories on Google?

Google web stories should be created with the user experience in priority. These stories are layered and should be created according to where they will be seen, be it on your website or the search engine. 

• Google web stories tool

This is the easiest way to create web stories. With the web stories tool, you do not need to know how to code. Content can be created and turned into a web story automatically by just following a few simple steps.

• WordPress Plugin

WordPress plugin offers a visually rich dashboard that effortlessly allows you to create Google web stories with expressive page templates. With WordPress, you can easily drag and drop images and content to create lively stories that resonate with your audience. You also receive convenient access to the WordPress media library allowing you to lift content directly from the plugin dashboard.  

• Improve the metadata

Google web stories require concise and KW charged metadata to be indexed by the search engine. You can use the Google test tool to be sure that your metadata is working and the URL shows up in search results. It takes 24 to 48 hours for your web stories to be indexed by google. To check if your web story is indexed you can use the Google search console to get an index coverage report.

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