Remote Digital Marketing Team: Step By Step Guide

People working together from different places.

A remote work team is a set of employees who work remotely across cities, countries, and continents. Remote teams are also known as augmented teams that work from a different location other than your office.

The concept of the remote work team is nothing new. However, with the onset of Covid-19, more and more teams are working from home, increasing the popularity of remote work teams. During this time, more and more businesses are opting to have remote digital marketing teams to allow their business to function and generate customers during the lockdown. 

• Remote digital marketing team

When talking about a remote digital marketing team, they can offer a solution to many of your business’s needs. Digital marketing is a prerequisite for any business that wants to grow its customer base and reach. An augmented digital marketing team can give you the expertise you need to promote your brand online. 

Building a remote digital marketing team requires the right approach of developing a team that has the right mix of qualifications and expertise. You also need a system of tracking your team’s performance and increasing the transparency that will allow your team to work in a coordinated manner. 

• Finding the right people for your team

The first step to creating a remote digital marketing team is sourcing the right set of people to work remotely for your brand. Your ideal remote employee should be motivated, proactive, experienced, and adaptable. Finding a team like this may take you some time but the good news is that there is no shortage of digital marketers looking for remote work. 

To find the right digital marketer, you can place some ads online. You can conduct interviews via a video call such as Skype or Zoom for a face-to-face interview. 

• Track all you work with management tools

As your digital marketing team is not seated in your office, it would be a good idea to track the work your remote employees do. Tracking the work of your online employees helps you create reports on the status of work completed and also connect different remote employees on a certain goal. 

Use tools that enable your employees to work as a team. These tools may be instant messaging, video calling, etc. GSuite is an excellent tool to connect and collaborate within your team. G Suite also includes management tools and offers a virtual space where your team can connect.

You can use Dropbox to transfer files from one member of your team to another. For a comprehensive project management tool, you can use Basecamp, Slack, or Proofhub.

• Creating a style guide for your digital marketing team

A team may work remotely but when it comes to creating designs and campaigns they need to be on the same page. Creating a style guide for your digital marketing team ensures that the whole team works in tandem with the same goal.

An ideal style guide for a digital marketing team will include rules like capitalization, grammar, punctuation, and word usage. It also includes the colors to be used by a brand and the mood board that reflects the brand’s usage. A style guide ensures that your whole team is working together with the same goal in mind. 

• Managing a remote team

To effectively manage a remote team, businesses must ensure that their lines of communication are open from the outset. Managing a remote team also entails that you should be able to check the productivity of individual members at different locations. Project management software like Slack and Google Suite is ideal for managing the productivity of your team. 

Accountability is an ideal that should be inculcated by your remote digital team. Maintain KPIs for your remote digital marketing team. Ensure that good performance is rewarded as this keeps the morale up and motivates remote employees to work harder.

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