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We all have seen the Facebook advertisements era right from the beginning and now it has conquered the whole darn world of businesses and brands! Name any brand or company which isn't on Facebook and not using Facebook ad’s, well almost all brands do use Facebook ads...

Facebook is adapting to the evolving social media environment. December 2013 Facebook’s new algorithm went live. It has caused an uproar amongst marketers, they claim Facebook has lost its edge as a marketing tool. Is it actually the case? “We've noticed that people...

After going public Twitter has been struggling to justify its valuation. Some analysts have even written obituaries about Twitter – thankfully analysts are not always right. Its user base is not growing – it stood at a mere 255 million. Twitter is fun, yes of course...

Today, when we use social media ad our products and services, ads on social media are an important part of social media marketing because they can ensure that likes and follows on your social media channels come from people who are genuinely interested in your product...