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Big Data & Social Media – Are they going hand in hand?
Big Data and Social Media – You might have heard the terms. Do these two phenomena go hand-in-hand? Yes, of course, they do. Social media – A generator of user opinions and conversations creates big data. With a number of social networks and channels, social media is...
A Marketer’s Dilemma!
Marketing Ecosystem: Digital developments are transforming and re-configuring the overall marketing ecosystem. Today, brands operate in an environment that is completely different from traditional advertising in terms of technology, content, user experiences, etc. So...
360 Panorama Posts
Have you stumbled across a photo, while checking your FB feed that started to move as you moved your hand over it? These are Facebook 360 photos. These photos can be captured using your phone’s panorama function. Having introduced it a few months back, FB is improving...
ABP Majha
Twitter launches Customer Service ‘Bots’ for Direct Messages
Last week, Twitter launched new features to its Direct Messages (DM) channel. These features aim at creating a better conversational experience between the brands and its customers. Welcome Messages: It’s an automated message which sets the expectation with the...
Shoppable Instagram
Since long, Instagram has been noticing its influencers trying to make money by putting a "purchase/buy link” in the product description/images. As a result, the social media platform is now all geared up to make the shopping experience easier for all its users....
Drip Marketing
What is Drip Marketing? Drip Marketing is a strategic plan of communicating information about a company/product/service through a steady stream of messages in the form of emails, phone calls, social media posts, newsletters, etc. This exposes the prospect clients to...
Significance of User Generated Content (UGC) in Social Media Marketing
What is UGC? User Generated Content or UGC as commonly known refers to content created by unpaid contributors. It can be in the form of pictures, videos, reviews, testimonials, posts, tweets, pins, etc. With social media platforms focusing more and more on customer...
7 reasons why your business should be active on Instagram
Are you in a situation where people around you, your customers, and your friends are talking about Instagram and advising you to be on it? Are you wondering if there is any potential ROI with Instagram for business use? Are you having a feeling that all the noise...
Connect with your Customers – Selling with Story!
Remember those childhood days, when everything moved around doing with a story, be it studying, playing or just that bedtime story routine. Know why? Because human beings understand one another and bond with each other via stories! Stories do build an emotional...