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    New Social Media Tools to try in 2017!

    Feb 10, 2017 | ,

    In this fascinating world of social media, almost every other day, people build and launch new social media tools, empowering digital marketers to complement their day-to-day work. Let’s take a look at the social media tools to try out in 2017 so as to stay on top of...

    Adblockers! A new threat?

    Jan 30, 2017 | ,

    Are adblockers a threat or just a tired hype? It’s a debate that has been making the rounds for some time. The reasons for blocking are various: privacy, speed, annoyance but despite all that, advertising remains the primary supporter and revenue to many websites,...

    Why Real-Time Marketing should matter to Marketers?

    Jan 23, 2017 |

    What is Real-Time Marketing? Real-Time Marketing is a marketing strategy that is focused on up-to-date events, current trends and customer feedback to connect consumers with the products and services they could use. With the rise of social media and easy access to...

    Celebrity Endorsements on Social Media!

    Jan 11, 2017 |

    With digital marketing taking the lead, brands are launching profitable social media campaigns with the help of celebrities and influencers. Marketers do acknowledge the power of celebrities in influencing brand awareness and consumer-purchasing decisions. Though...

    Content Shock! – Is it real? How to respond to this?

    Dec 28, 2016 |

    Yes, we all know that content marketing plays a great role in brand awareness, audience engagement, targeting the right set of customers, so on and so forth.  But we have also heard about terms like content glut or content fatigue. Mark Schaefer with his blog post on...

    Big Data & Social Media – Are they going hand in hand?

    Dec 16, 2016 |

    Big Data and Social Media – You might have heard the terms. Do these two phenomena go hand-in-hand? Yes, of course, they do. Social media – A generator of user opinions and conversations creates big data. With a number of social networks and channels, social media is...

    A Marketer’s Dilemma!

    Dec 7, 2016 |

    Marketing Ecosystem: Digital developments are transforming and re-configuring the overall marketing ecosystem. Today, brands operate in an environment that is completely different from traditional advertising in terms of technology, content, user experiences, etc. So...

    360 Panorama Posts

    Dec 2, 2016 |

    Have you stumbled across a photo, while checking your FB feed that started to move as you moved your hand over it? These are Facebook 360 photos. These photos can be captured using your phone’s panorama function. Having introduced it a few months back, FB is improving...