Booting on Facebook: Facebook announces it’s Right Manager’ tool to assist its video community against free-booting (content that is re-uploaded without the creator’s permission or license). The tool will allow content owners to remove videos that are similar to their videos. The feature is almost similar to the Content ID system of YouTube. Here, the tool uses a ‘fingerprinting’ system that matches the source files provided by
read more...Facebook launched its instant article publishing platform to the entire publisher’s worldwide in April 2016 during its F8 conference. With this platform, anyone having a facebook page or a website will be able to put their content directly on facebook instead of posting links directing the users to click on their websites. This platform was launched in May 2015 to selective publishers to get their feedback and
read more...We are glad and excited to announce that we are now moved to a new office located in Bavdhan with the fifth anniversary of SocialChamps. 5 Glorious Years of SocialChamps: Yes, you heard it right! We have completed 5 successful years of operations of SocialChamps. A journey with a lot of fun and learnings. These 5 years taught us to handle processes, people, finances and operations much
read more...With all the Social Media Platforms stressing more on user experience and engagement, what should be the strategy for any small business or a blogger or a social media changes marketer to make their content seen/read/reacted by the maximum number of audience? 8 ways to Survive ongoing Social Media Changes: Stress more on Quality rather than Quantity: One’s goal while creating content should be thinking about their
read more...Social Media Algorithm Changes With thousands of users being added every month on social media platforms, sharing tons of data and information, how the platforms prioritize the best content to generate the best user experience on social media. This is where the algorithm comes into the picture. Each social media platform has its independent algorithm which gets modified as per the user feedback, giving more and more
read more...Pinterest announced some new changes to its site features and algorithm recently. With a lot of buzz around this, let’s take a sneak into the new changes. Visual Search with an existing pin: Pinterest is enhancing its search engine with visual search, which will encourage the users to discover new and interesting content just by clicking on the object of an image. All that is required is, zooming
read more...Last weekend I was discussing with a potential clientele (India’s leading sports nutrition product company), they asked me if Social Media is an ATL activity or a BTL activity. It’s an interesting subject as Social Media can be considered as ATL or BTL depending on the approach. Hence I thought of writing a blog on this. For the readers, who do not understand ATL & BTL, let
read more...Facebook Lightweight Videos: Showcase your “Brand Story” differently You have FB ads to your branding basket, then what next for growing your reach and increasing your Brand value with Facebook. It is here, with “Facebook slideshow”. Make a Facebook slideshow and showcase your brand, product, catalog, stories in a new style. Slideshow ads are more useful to promote an existing or new brand campaign to reach to
read more...India: Instagram ads are finally here and live for all the advertisers. Facebook Ads are the best at its online advertising. You can reach up to 1.5 billion people and target the audience you’re looking for and increase your online branding and conversions. Recently Facebook made advertising on Instagram available which has given a lot more opportunity for the advertisers to increase their client’s business. By Advertising
read more...There’s no denying that the world is rapidly shifting from analog to digital. People are consuming more and more digital content on a daily basis – on mobile phones, laptops, desktop computers at work – and companies that have not yet recognized this in their marketing strategies need to adapt fast. Well, starting the clientele with different business owners, entrepreneurs and marketing professionals, they ask a similar
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