Gone are the days of ‘interrupt marketing’ wherein people were interrupted to pay attention to product promotion. For example TV/radio ads, telemarketing calls, email campaigns, etc. Online/digital marketing gives the ability to reach customers to the door of the company. Planning to invest in Digital marketing? Today an average business spends around 2.5% of its annual revenue on digital marketing, as per Gartner. This seems to be
read more...There’s no denying that the world is rapidly shifting from analog to digital. People are consuming more and more digital content on a daily basis – on mobile phones, laptops, desktop computers at work – and companies that have not yet recognized this in their marketing strategies need to adapt fast. Well, starting the clientele with different business owners, entrepreneurs and marketing professionals, they ask a similar
read more...