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Brands Like Patanjali, Coca Cola are the examples of the brands in India using Local Language for social media promotions .
Companies like Patanjali are competing with companies like P&G and HUL to explore uncharted territories and are posting a lot of content in Hindi on Facebook and Twitter which has seen higher engagement.
“Coca Cola has tried to tap rural and regional markets with local content in telugu, hindi, Marathi. Brands are seeing engagement ratios of 24% through regional content which is considerably healthy. Even a brand like Sula Vineyards is using local content to connect to a regional audience,” said Experts.Yes. Instagram advertising is almost similar to Facebook. There is a little difference in the audience. Instagram is used by a little upscale audience which is more geared towards fashion, glamor & gadgets.
I guess, Facebook is still looking at Whatsapp as a source to give rich information about mobile behavior of people, which is leveraged towards Facebook to sell ads. Any more guesses guys?
It certainly depends on the industry segment, audience, seasonal influence and competition. The costs for facebook CPC might range from $0.20 – $2 whereas google ads CPC might range from $2-$40.
There are a few tools which measures the impressions of Hash tags and tell you the impact or virality of it. One of the tool I personally like is http://hashtagify.me/
B2B business are tough nuts to crack. Here are few things which works well for B2B:
Content Marketing – Prepare Case Studies, Research Reports & Whitepapers. Use them as lead magnets.
LinkedIn Advertising: Using Content in-line with LinkedIn targeting options works wonders.
SlideShare: Slideshare premium is also a good tool for lead generation.
Google Search Campaigns: Volumes might be less, costs might be higher but you will get quality for sure.
Facebook Designation Based Targeting: Not as effective as Linkedin, but still worth trying.
Custom Audience: If you have database, go with custom audience, its very cost effective and works best.
Remarketing & Retargeting: At last, do google remarketing & Facebook retargeting for the website visitors. As B2B sales cycles are higher, it makes sense.Hi. If yours is a brand new page, you have no option but to go for a paid advertising feature. Its a good way to build precisely targeted fans community. You can also plan a launch campaign which has some engagement factor to it. For example a contest. This will give you even better results.
Depends. I would suggest NO. Community building is more like farming, it takes time to reap results. Buying likes/followers are of no use; as in most cases those are the fake/virtual profiles. Which adds no value.
All the credit goes to Facebook Edge Rank algorithm. 🙂
It defines the reach based on type of content and its affinity with the audience based on their historical data. Ideally organic reach has come down to 1-3% only.
At one end this ensure that user gets content which they like at the other end facebook pushes you to BOOST the content to earn some advertising bucks 😀Social Signals are definitely being considered by Google algorithm. So it has a direct impact on SEO. Higher the user engagement likes/comments/shares/reactions, higher will it impact the SEO rankings.
There can be multiple reasons for the same. Two main factors are as below:
1. Targeting: You might be reaching out to a generic audience. Facebook offers plethora of options to precisely target your user segments. Its no more the generic targeting based on location, age and gender; there are tons of such parameters available now.
2. Communication: For an ad to perform; communication is the key. Despite of precise targeting your adverts campaign can miserably fail, if you don’t know the targeting well.Ask some agency :).
I have interacted a few agencies and you will expect a below answer.
The cost or efforts for twitter trend will depend on the topic, location, duration etc. So, if you are looking to Trend a topic in a one city cost will be say X and if you want to trend it nationally cost might go 20X.
