Brands Like Patanjali, Coca Cola are the examples of the brands in India using Local Language for social media promotions .
Companies like Patanjali are competing with companies like P&G and HUL to explore uncharted territories and are posting a lot of content in Hindi on Facebook and Twitter which has seen higher engagement.
“Coca Cola has tried to tap rural and regional markets with local content in telugu, hindi, Marathi. Brands are seeing engagement ratios of 24% through regional content which is considerably healthy. Even a brand like Sula Vineyards is using local content to connect to a regional audience,” said Experts.