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Why Facebook Ads are NOT delivering conversions for me?
There can be multiple reasons for the same. Two main factors are as below:
1. Targeting: You might be reaching out to a generic audience. Facebook offers plethora of options to precisely target your user segments. Its no more the generic targeting based on location, age and gender; there are tons of such parameters available now.
2. Communication: For an ad to perform; communication is the key. Despite of precise targeting your adverts campaign can miserably fail, if you don’t know the targeting well.
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