Hashtags came into limelight with Twitter and took center-stage with Instagram. Today, Instagram is synonymous with hashtags and vice-versa. But how do you know what works? How do you know what hashtags to use and how do you even identify the right ones? However with hashtags being so popular the real question that you should be asking is how to be in the top posts when hashtags
read more...Today the marketing sector is driven digitally. Social media is the initial and result-oriented platform to make a business successful. Social media appearance of the company is its primary way to reach to the target audience. Social media has transformed the marketing business drastically. But you have to be very alert and creative to keep yourself on a higher level in the competition of social marketers because
read more...What is ChatBot? AI: Artificial Intelligence is the way to communicate with your clients. You don’t have to be online 24 hours to answer your customer’s messages. Chat bots are the robots that chat online with the people to answer their questions regarding your products or services. Chat bots are capable of answering different queries asked by the customers. Chatbots act as customer representatives and maintain customer
read more...You are well versed that Social media is the most effective marketing medium today and is here to stay for a long time to come. Today many brands, startups, big/small businesses have tried their hands in various social media platforms and are flourishing in terms of brand awareness and engagement but there are a few who are reluctant to invest in any social media activity and view
read more...With social media sitting firmly in any marketing strategy today, the marketing industry has seen an increase in clever, creative and effective social media campaigns. The successful social media campaigns may vary in size, method, and style but when we dig down the details of most top-rated social media campaigns, they all share some common elements. Success in social media is dependent on various factors. A successful
read more...First of all, let’s understand what is organic traffic? – “Organic traffic” is the traffic that comes to your website as a result of unpaid search results. One of the main goals of SEO is to increase organic traffic. Similarly, “Organic reach” is the total number of unique people who were shown your post through unpaid distribution. High organic reach numbers are one of the treasures that
read more...With a variety of social platforms available and millions of users interacting with each other on it, how to make your voice/your blog stand out and generate a good loyal audience who keeps coming back for more? Good Quality content no doubt is the foremost thing to keep in mind but it does require a few tactics to get the most of your efforts. Here are a
read more...It’s true that social networking is becoming a large part of our culture today. Facebook, Twitter, Instagram, Snapchat and other social networking sites do have a minimum age requirement (13 years) but some kids do get around by lying about their year of birth. Though some parents may feel their kids are mature enough to join these sites, research on this practice found that it may lead to
read more...Big Data and Social Media – You might have heard the terms. Do these two phenomena go hand-in-hand? Yes, of course, they do. Social media – A generator of user opinions and conversations creates big data. With a number of social networks and channels, social media is a huge mine of information for marketers as it’s filled with data related to user locations, conversations, and opinions. What
read more...In Part I, we discussed your business website, defining your positioning, knowing your audience, re-activating your existing contacts, e-mail marketing and creating content as per your expert positioning, let’s take a look at remaining 5 steps to market B2B digitally. (In case, you missed part I, click here) Step 6: Build content around a Theme: With newsletter already deployed, you can study the analytics of your email
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