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It’s astounding to imagine that the mobile penetration for children in developing countries is up to 76%. Mobile phones are no longer child’s play, with children in their teens making a minimum of 4 calls on average a day. Children in Asia with mobile phones have more...

The subscription model has been seen catapulting many brands into the spotlight, and if you check your inbox you’re sure to find at least one mail from a subscription-based business vying for your attention. Subscription-based business models have jumped from the...

The market is full of businesses that wish to use B2B marketing to reach their customers but don’t know how to do so. B2B marketing automation takes away the strain of having a huge workforce of individuals who need the time, resources, and energy to manually follow...

In the world of digital marketing, a north star guides organizations towards their future goals by evolving their transformational & digital model to suit the industrial environment.  Northstar guides KPIs like technology strategies, organizational structure, and...

In the world of marketing, there’s an old adage "not all leads are created equally". This phrase is as catchy as it is true. The way you process your leads plays an important role in the results you can generate. Making the most of your leads depends on how you...

  Graphic design is a must for your small business marketing, but hiring someone to do it for you can be expensive. You can also spend a big part of your budget on paid subscriptions to premium services, but you might not need to just yet. Instead, check out...

Have you ever had a customer become disillusioned and walk away? Customers rarely give brands a second chance. Especially in the world of marketing where a single setback can create a domino effect of customers leaving your app or website. Brands prioritize new...

In the app world, there’s no real substitute for a good ranking. The numbers show that 63% of app downloads come from user searches. Customers are 10x times more likely to download your app if it is backed by a load of high search ranking. The app world is a...

With the limitless number of apps in the market, it sometimes becomes difficult to stand out from the crowd and not be ‘just another’ app. Having a successful launch strategy gives your app the advantage of having a pole position from its very start. In the year 2020,...

  Since 2020’s disastrous disruption in the education industry, EdTech witnessed a new dawn. As schools and colleges saw their gates shut for months due to the pandemic, students moved to the online medium to learn and to be coached. The digital education...

Isn't it great when you get what you want? We all have needs or wants. In the social media age when you shop online, you traverse the internet to find what you are looking for with an intent to shop. So, what is intent marketing and what is it good for?  The intent is...

Want to increase your brand recall by up to 10x times? Push notifications can be a powerful tool to increase the number of people who hear from brands and make a decision to visit your app or homepage.  Of course, not every push notification is successful. Some seem...

  Do you know the mobile marketing metrics you should be calculating this year?  We've barely passed 2020 and it's business as usual after a global pandemic.  Agencies around the world have been affected by the quarantine, but slowly the global giants in the app...

The term eLearning is used in cases where you can get to learn so many things in a user-friendly manner with advanced technology and intuitive learning methods. Whereas social networks are helping many of us conventional learning process mixing step by step with the...