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Even if you think it is a good one, any idea must be tested before it is invested in. Idea validation is an important step to take before launching any product.  Idea validation requires market research to find out how the public may respond to your offering. In a...

In business, preparation is the first half of getting the job done. Automation is key to having a successful campaign, be it for lead generation, lead nurturing, or getting people to make an action that benefits your business. Many businesses try marketing automation,...

It’s better to do something right the first time, than repeat what you’ve done again and again to get better results only later.  Sometimes you’ve done everything relevant to get your digital strategy off the ground. You’ve created the content, automated the campaign,...

Going digital is the obvious choice for healthcare brands wishing to reach their target audience. Our research shows that 80% of people do a search for their symptoms before getting in touch with a healthcare practitioner.  Be it for doctors, hospitals, healthcare...

In an era when people can talk to artificial intelligence, what can be more important than getting your business ‘voice search ready’ to match with customers online?  It’s important to note that the results from voice searches are different from typed searches on...

It’s astounding to imagine that the mobile penetration for children in developing countries is up to 76%. Mobile phones are no longer child’s play, with children in their teens making a minimum of 4 calls on average a day. Children in Asia with mobile phones have more...

The subscription model has been seen catapulting many brands into the spotlight, and if you check your inbox you’re sure to find at least one mail from a subscription-based business vying for your attention. Subscription-based business models have jumped from the...

The market is full of businesses that wish to use B2B marketing to reach their customers but don’t know how to do so. B2B marketing automation takes away the strain of having a huge workforce of individuals who need the time, resources, and energy to manually follow...

In the world of digital marketing, a north star guides organizations towards their future goals by evolving their transformational & digital model to suit the industrial environment.  Northstar guides KPIs like technology strategies, organizational structure, and...

In the world of marketing, there’s an old adage "not all leads are created equally". This phrase is as catchy as it is true. The way you process your leads plays an important role in the results you can generate. Making the most of your leads depends on how you...

  Graphic design is a must for your small business marketing, but hiring someone to do it for you can be expensive. You can also spend a big part of your budget on paid subscriptions to premium services, but you might not need to just yet. Instead, check out...

Have you ever had a customer become disillusioned and walk away? Customers rarely give brands a second chance. Especially in the world of marketing where a single setback can create a domino effect of customers leaving your app or website. Brands prioritize new...

In the app world, there’s no real substitute for a good ranking. The numbers show that 63% of app downloads come from user searches. Customers are 10x times more likely to download your app if it is backed by a load of high search ranking. The app world is a...

With the limitless number of apps in the market, it sometimes becomes difficult to stand out from the crowd and not be ‘just another’ app. Having a successful launch strategy gives your app the advantage of having a pole position from its very start. In the year 2020,...

  Since 2020’s disastrous disruption in the education industry, EdTech witnessed a new dawn. As schools and colleges saw their gates shut for months due to the pandemic, students moved to the online medium to learn and to be coached. The digital education...