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SEO means search engine optimization which is focused to get organic traffic for the websites whereas in SEM, it also used to get traffic and visibility through both organic and paid search.
Best off page activities includes,
Guest blogging
Social media engagement
Social bookmarking
classified submission
article submission and so on.Seo is useful for both small and medium sized business. It is the large platform which helps to get organic traffic on websites for any kind of business.
Long tail keywords are always best because most of user searches based on long tail keywords. Moreover content stuffed with relevant long tail keywords get more user attention and increase traffic on websites.
Digital marketing is the large platform which helps to promote products/services to get customer attention. In digital marketing, seo and smm platform supports to get organic traffic on website.
To get traffic on website, search engine optimization and social media marketing plays major role. It includes on page & off page optimization, backlinks from niche sites, guest blogging and social media engagement.
Search engine optimization and social media marketing are the best way to get effective organic traffic on websites. Quality content always drives more user attention.
Long tail keywords are always better when compared with short tail, because it brings more website traffics and user attentions. quality content with long tail keywords helps to reach better ranking position in search engine results page.
Best on page activities in seo includes Meta Descriptions, Keyword research, Quality Content,URL Structure, Heading Tags (H1, H2, H3, H4, etc.), Image Optimization, Internal Linking, Use Responsive Design and so on.
SEO is the part of digital marketing, which helps to get organic traffic on websites and increases the rankings of website in search engine results page. It has two techniques:
ON Page Optimization
On-page search engine optimization (also known as on-web page search engine marketing) refers back to the exercise of optimizing web pages to enhance the website’s search engine rankings and earn natural traffic.
In addition to publishing relevant, superb content material, on-page SEO includes optimizing your headlines, HTML tags (name, Meta, and header), and images
OFF Page Optimization
Off-page optimization is nothing but optimizing activities outside of the website and contributing to the ranking is considered as off-page SEO. Major techniques include social media marketing, influencer marketing, mentions (direct or indirect), guest blogging (sometimes black-hat), and so forth.To get better improvement in websites seo plays lead role, which helps to get organic traffic to the websites. Through better seo strategies and conten, websites reach top ranks in search engine results page. It based on two, on page and off page optimization. on page which concentrates on content, meta tags, title, meta description and so on whereas in off page it focuses on to get backlinks from niche sites.
Digital marketing means promoting products/services to digital media platforms whereas seo (search engine optimization) is the part of the digital marketing. seo mainly concentrates on keyword ranking factors to get better ranks in search engine results page.
By promoting products/services in top social media sites helps to generate leads. It’s the best platform for keeping Better engagement with potential audience.
