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  • #17030 Reply

    sandertouw
    Participant

    You may find epics written on SEO and how it’s different from PPC, but here we want to address a few misconceptions that are practically essential to know.

    Misconception No1: SEO is Basically free.

    Good SEO is never free. It takes some time and manpower(link builders, content producers, analysts) to rank on Google search results. So be prepared to invest a few months time to see your first few results and allocate your marketing budget for it.

    Misconception No2: SEO is More Effective than PPC/PPC is More Effective than SEO

    There is no scale to judge which of the two is more effective.

    The balance of PPC and SEO varies from business to business. For some businesses, SEO efforts create trust and drive qualified traffic whereas others may find that PPC gives them a huge boost in visibility that takes their brand to the next level. So look for your requirements and hire an experienced consultant to help you in taking a decision.

    #19542 Reply

    ritzgupta
    Participant

    SEO is a Methodaology of strategies and techiniques used to increase the website traffic and to reach higher ranking in search engine results page.
    PPC is an online advertising process in this advertisers pay every time a user clicks on one of their online ads.
    SEO:
    1. On-page SEO
    2. Off page SEO

    on-page seo factors:
    1. Meta tags
    2. Heading tags
    3. Url structure
    4. Content
    5. Keyword Density
    6. Keyword prominance
    7.Internal Links
    8. Site Speed
    9. Robot.txt
    10.Sitemap.xml etc..

    Off-page techniques:
    1.Guest posting
    2.Social Bookmarking
    3.Forum submissions
    4.Content sharing
    5. answering in Q&A sites etc…

    #20450 Reply

    bostonnewmedia
    Participant

    Search engine optimization is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results and excludes direct traffic/visitors and the purchase of paid placement.

     

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