What is ChatBot? AI: Artificial Intelligence is the way to communicate with your clients. You don’t have to be online 24 hours to answer your customer’s messages. Chat bots are the robots that chat online with the people to answer their questions regarding your products or services. Chat bots are capable of answering different queries asked by the customers. Chatbots act as customer representatives and maintain customer
read more...What is Facebook lead ads? Facebook rolled out ‘Lead ads’ to overcome people’s apprehension to fill out long forms. You may also call it as the ultimate lead generation ad format. Clicking the call to action on a standard News Feed ad launches a native lead form on Facebook. The form even pre-fills fields like Name, Email in an editable form to save time. To put it
read more...First of all, let’s understand what is organic traffic? – “Organic traffic” is the traffic that comes to your website as a result of unpaid search results. One of the main goals of SEO is to increase organic traffic. Similarly, “Organic reach” is the total number of unique people who were shown your post through unpaid distribution. High organic reach numbers are one of the treasures that
read more...Facebook Updates! That gear up Marketers for advertising, let’s see what is new in store. In the first month of the year, the latest Facebook Updates surprise advertisers with great news. “Facebook updates Marketers can apply just as you need them for Facebook ads” There are many motivating facts that you wouldn’t want to miss out on. We have tried to compile all the exciting new Facebook features. Here’s a brief of most
read more...When it comes to online video, YouTube seems to have the popularity as well as the monopoly for the past decade. But with digital age setting in and online videos becoming pretty popular to create a buzz, marketing, and building brand awareness, many social media platforms entered this arena and tweaked it for better user experience. So will YouTube be losing its monopoly? Will platforms like Facebook
read more...Social Media Algorithm Changes With thousands of users being added every month on social media platforms, sharing tons of data and information, how the platforms prioritize the best content to generate the best user experience on social media. This is where the algorithm comes into the picture. Each social media platform has its independent algorithm which gets modified as per the user feedback, giving more and more
read more...Good news to every advertiser! Facebook recently announced significant updates to the Facebook Ads Manager. This was an unusual surprise altogether to the marketers and advertisers. These updates are aimed at enabling advertisers to buy, optimize and manage their campaigns on Facebook more efficiently. This was a pleasant surprise which has totally modified the ads manager reports and its design! New Facebook Ads Manager update has already rolled
read more...Tips to Boost ROI and Engage Users with Facebook Video Feature You might have noticed the video feature in Facebook feed. But to quench your curiosity you might have looked everywhere, but hardly failed to derive how the video can help your business. Here are some major tips that you can implement in your business to rebuild the social media marketing plan – You must inspire your
read more...With the help of Facebook, the digital marketing experts try to show people that the ads are the most important goal for them. That is why we have seen that several factors come up as relevance to determine how we deliver ads. Taking the relevance Scores into accounts, the accounts make sure how the odds vary and matters in different person. All leads to shower people with
read more...Since its very inception, Facebook has constantly added quite lavish and innovative features to escalate the user experience to greater heights. From time to time, it keeps adding new features and facilities, and it is one of the salient reasons that the popularity of Facebook has enhanced unabated. Recently, something that dazzled the world of social media is the launch of the call-to-action buttons on its pages.
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