Facebook Updates! That gear up Marketers for advertising, let’s see what is new in store.
In the first month of the year, latest Facebook Updates surprise advertisers with great news.
“Facebook updates Marketers can apply just as you need them for Facebook ads”
There are many motivating facts that you wouldn’t want to miss out on. We have tried to compile all the exciting new Facebook features.
Here’s a brief of most useful Facebook updates for January 2017:
- One Billion People Viewing Facebook Ads on Audience Network
- Video mid-roll Ads soon to be on the menu for Facebook advertisers
- Dynamic Ads Boosting potential buyer reach for Facebook Advertisers
- Advertisers can soon place ads between Instagram Stories
- Facebook Journalism Project launched
- Facebook listeners now geared up with Live Audio content
- Profiles with Video Insights
- Comment Pinning on Live Videos
- Cross Posting features for Previously Live Videos
- Instant Articles Updates also on the plans
- Permalink for Live Videos on Facebook Pages
1. One Billion People Viewing Facebook Ads on Audience Network
Facebook Audience Network has helped its marketers to reach their maximum social media marketing potential since its start from October 2014.
Facebook now has a huge potential with more than 1 billion plus people viewing its advertisements on its Audience Network. This is definitely a great deal for all the Facebook Marketers.
Audience Network results would be the best to evaluate for future advertising.
This Facebook updates review suggest that the Audience Network gives the advertisers who opt-in with a potential reach of more than 16% on an average. This is more than what they could get by advertising on Facebook and Instagram combined.
For those advertisers who haven’t yet tried the Audience Network ad placement, it’s the best platform you would want to cash out on.
Advertisers who are currently using this network have experienced an overall increase in both conversions from the website as well as mobile app installs by 12% and 16% respectively.[Tweet “One Billion People Viewing Facebook Ads on Audience Network”]
Advertising on the Audience Network
To show your ads to people in the Facebook Audience Network, select the ad placement when setting up your Facebook ads.
To use Facebook Audience Network, click on the tab that mentions Audience Network while setting up the Facebook ads.[Tweet “Audience Network results would be the best to evaluate for future advertising.”]
2.Video mid-roll Ads soon to be on the menu for Facebook Advertisers
As per Ad Week, Facebook did not confirm their news about introducing mid-roll ads on Facebook Recordings.
However as this feature is very popular on Instagram, there is a good chance for this news to be true. As also reported by Recode, Facebook will soon start to execute and share the revenue from mid-roll video ads with the publishers involved.
Unlike the other video platforms, Facebook doesn’t allow pre-loaded video ads to the publisher’s content.
In the mid-roll ads on Facebook the ads relevant to the content will only be selected after the user watches the video for at least 20 seconds, however on a condition that the video duration has to be at least 90 seconds.
Based on this information, in 2016 Facebook users watched over 100 million hours of videos per day. This proves that advertisers could now use this mid-roll ads feature to display ads on unbranded video content, relevant to their target audience on Facebook as well.[Tweet “2016 Facebook users watched over 100 million hours of videos per day “] [Tweet “Video mid-roll Ads soon to be on the menu for Facebook Advertisers”]
3.Dynamic Ads Boosting potential buyer reach for Facebook Advertisers
Here is how the dynamic ads update work
Dynamic updates are similar to the ads where the advertisers upload a list of products that want to market and then select the target audience for e.g. Men in the UK
After you’ve made a campaign, Facebook’s charts begin to work wonders. Taking a glance at activity designs on retailers, various apps customised to perform for unique clients.
At this moment, dynamic ads are accessible for US brands; however Facebook wants to include different geo-locations in the coming months.[Tweet “Dynamic Ads Boosting potential buyer reach for Facebook Advertisers”]
4. Advertisers can soon place ads between Instagram Stories
Instagram re-targeting is one of the best sources, Facebook advertisers can now use to target their interested buyers using Facebook campaigns. Showing repeated ads to perfect individuals at the correct time about the products they have searched for.
With the latest Facebook upgrades, it appears that Facebook is attempting to make a fool-proof system. To focus on an ever-increasing number of individuals who could be keen on the dynamic promoting efforts.
Utilizing Facebook Dynamic Ads, advertisers can now target clients likely inspired by particular items.
For example if a company could be targeting people looking for blue t-shirts across multiple retailers, then people on Facebook who are interested in the blue t-shirts could be their target customers.
Easy identification of the person’s interests in t-shirts with blue color would make him eligible to view this ad and not even bother him to visit the website to view the ads separately.
According to Facebook: “Now, if someone has been browsing for furniture across multiple websites, Facebook may infer that this person is interested in buying a couch, and they may be a good candidate to serve a dynamic ad for furniture.”
Facebook Instagram stories have been hugely popular since its launch along with the usual Facebook and Instagram ads.
As per AdWeek report around 30 Brands are using the 24-Hour video stories full screen ads. Some of them are Capital One, Nike, Buick and Airbnb.
Advertiser advantage of Instagram over Snapchat is that Instagram’s ad performance is based on Facebook. This is the main advantage, that Instagram has a fully built up ad technology and audience targeting as that of the pre-developed Snapchat.
As referred on adespresso “Read more: Timeline Showing Instagram and Snapchat 2016 War Over the Best Features”
This brand new feature of ads in Instagram stories is automated with cost-per-thousand-impressions rates sold in form of auctions as of now.
Facebook is still improving on the distribution and ad display frequency for users.
The latest report in January 2017 shows that 50 million users have increased usage of this feature, with a total 150 million users on the Instagram Stories platform.[Tweet “Advertisers can soon place ads between Instagram Stories”]
5. Facebook Journalism Project launched
Following a year full of new & discussions via online media websites, Facebook updates is coming up with cool apps for enhancing the news content.
On January 11, Facebook declared Facebook Journalism Project, a joint effort with partners to enhance the nature of online news.
Facebook officials commented about teaming up with news sites to create apps, developing new ways so that they can lead this market.
Now working with partners on revealing users with the new apps to educate on the latest trends.
Recently, Facebook has found a way to control false news more effectively and to work with vendors for cross checking them.
Facebook is gearing for online apps and most of e-courses for news reporters to find both commercial and user related content on Facebook and Instagram.[Tweet “Facebook Journalism Project launched”]
6. Facebook listeners now geared up with Live Audio content
If you find yourself comfortable using Facebook podcasts and other audio content, there is new way app on this Facebook updates.
The Live Audio launched in the December’s Facebook updates lets the users listen to other’s updates and broadcast live voice recordings.
Facebook is currently inspiring new users to use more of audio content on Facebook audio.
Here’s how Facebook Live Audio works
Facebook Live Audio similar to Live Video where users can go live from the Facebook app by pressing a button.
A Facebook post with page cover image is created on the recording. Similar to the video post, people can view these audio’s in their timeline feeds and follow the audio content.
As Facebook’s representatives said: “From interviews to book readings, we’re excited about the layer of interactivity that Live Audio brings to both the broadcaster and listener.”
7. Profiles with Video Insights
As of now, only for profiles with 5000 or more followers are able to receive video metrics for both, live and regular videos. Video metrics like:
- minutes viewed
- number of views
For profiles over 7300 would be able to see insights for all the videos they post on their for 60-day periods. Video insights like:
- number of video posts
- minutes viewed
- number of profile followers.
8. Comment Pinning on Live Videos
Publishers now have the option to pin live comments below the live videos. Publishers would be able to personalize their broadcast and highlight specific comments for their viewers.[Tweet “Comment Pinning on Live Videos”]
9. Cross Posting features for Previously Live Videos
Cross posting features that help publishers to reach their specific audiences across different pages is also to be rolled out soon.
Publishers can smoothly broadcast videos to multiple pages at the same time after they are done with the live video.[Tweet “Cross Posting features for Previously Live Videos”]
10. Instant Articles Updates also on the plans
In case you’re in the publishing business or work with Facebook Instant Articles, this is what you have to know: Facebook is designing a channel to club various Instant Articles into one post.
At the point when a client taps on an Instant Article from a user, they will have the capacity to swipe through various related stories.
In the event that you like the story, you can share a post, spare it for some other time, open it in Safari or post it to different channels like Twitter or email.[Tweet “Instant Articles Updates also on the plans”]
11. Permalink for Live Videos on Facebook Pages
Facebook is updating a permalink that permits sharing it to direct viewers to the live videos while they are happening.
Once clicked, viewers can see the live video that is in progress. Along with a library of the page’s past live and non-live video content.[Tweet “Permalink for Live Videos on Facebook Pages”]
We are geared up with these new facebook updates! I am sure you too can say that now! Stay tuned for more in the next Facebook Updates
Let us know what you would want to think about Facebook Advertising from here.