Digital Marketing is equally important as any other main-stream marketing field in 2017. Everyone wants a piece of the digital marketing space. While all industries are vying to make it big in the digital marketing space (and rightly so) they can’t go with the same strategy and philosophy for every vertical. A fashion brands strategy should be different than a fitness brand or activewear products. Let’s focus
read more...
I have consulted hundreds of companies to plan their digital growth. While doing so, I observed that still a lot of startups/companies plan their projections wrong. Since they go with a basic calculation of Cost of Acquisition (or say a cost of conversion) and try to extrapolate it with unit sales targets (or say revenue). But while doing so, they either ignore or miss to calculate or
read more...
Making use of Digital media for promoting your business to generate more leads is the primary segment of marketing strategies. With increasing competition, you have to be more creative, more active and more innovative while running your social media campaigns. The business world is getting digital rapidly. Your digital appearance creates an image of your organization in people’s mind. Implementing social media strategies effectively to convert the
read more...
With social media sitting firmly in any marketing strategy today, the marketing industry has seen an increase in clever, creative and effective social media campaigns. The successful social media campaigns may vary in size, method, and style but when we dig down the details of most top-rated social media campaigns, they all share some common elements. Success in social media is dependent on various factors. A successful
read more...
What is Facebook lead ads? Facebook rolled out ‘Lead ads’ to overcome people’s apprehension to fill out long forms. You may also call it as the ultimate lead generation ad format. Clicking the call to action on a standard News Feed ad launches a native lead form on Facebook. The form even pre-fills fields like Name, Email in an editable form to save time. To put it
read more...First of all, let’s understand what is organic traffic? – “Organic traffic” is the traffic that comes to your website as a result of unpaid search results. One of the main goals of SEO is to increase organic traffic. Similarly, “Organic reach” is the total number of unique people who were shown your post through unpaid distribution. High organic reach numbers are one of the treasures that
read more...With a variety of social platforms available and millions of users interacting with each other on it, how to make your voice/your blog stand out and generate a good loyal audience who keeps coming back for more? Good Quality content no doubt is the foremost thing to keep in mind but it does require a few tactics to get the most of your efforts. Here are a
read more...
In this fascinating world of social media, almost every other day, people build and launch new social media tools, empowering digital marketers to complement their day-to-day work. Let’s take a look at the social media tools to try out in 2017 so as to stay on top of the latest and greatest: Panda 5: It is the fifth iteration of the popular news-reading app. Panda 5 will
read more...
Are adblockers a threat or just a tired hype? It’s a debate that has been making the rounds for some time. The reasons for blocking are various: privacy, speed, annoyance but despite all that, advertising remains the primary supporter and revenue to many websites, without which they will cease to exist. In an effort to be more relevant and competitive, these ads have become increasingly full with
read more...What is Real-Time Marketing? Real-Time Marketing is a marketing strategy that is focused on up-to-date events, current trends and customer feedback to connect consumers with the products and services they could use. With the rise of social media and easy access to information on the target audience, real-time marketing grew in popularity since the marketers were able to transform this information into messages and be a part
read more...SocialChamps is a result-oriented Social Media Marketing & Digital Marketing Company in Pune, we are dedicated to delivering targeted results for your business.
