In Part I, we discussed your business website, defining your positioning, knowing your audience, re-activating your existing contacts, e-mail marketing and creating content as per your expert positioning, let’s take a look at remaining 5 steps to market B2B digitally. (In case, you missed part I, click here) Step 6: Build content around a Theme: With newsletter already deployed, you can study the analytics of your email
read more...Today, just 60% of business owners realize that digital marketing works in a B2B scenario. There are still around 40% of businesses who think digital marketing as something that works for B2C brands only, thus leaving their focus on traditional practices like direct emails, phone calls, doorstep visit, trade shows, etc. What one needs to understand is that businesses today search the web before making any purchasing
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We have been interacting and working with various B2B clients like ERP consultation, GRC Automation (Governance Risk Compliance) and high-end loan financing, etc. While working for each of these clients the approach and strategy had to be changed from time to time was of utmost importance as B2B transactions often revolve around various buying cycles and increase the challenges of marketing by many folds, especially when it
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