Understanding the Challenges of B2B Social Media Marketing

Understanding the Challenges of B2B Social Media Marketing

We have been interacting and working with various B2B clients like ERP consultation, GRC Automation (Governance Risk Compliance) and high-end loan financing, etc. While working for each of these clients the approach and strategy had to be changed from time to time was of utmost importance as B2B transactions often revolve around various buying cycles and increase the challenges of marketing by many folds, especially when it

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