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Significance of User Generated Content (UGC) in Social Media Marketing

What is UGC? User Generated Content or UGC as commonly known refers to content created by unpaid contributors. It can be in the form of pictures, videos, reviews, testimonials, posts, tweets, pins etc. With social media platforms focusing more and more on customer engagement, brands are leveraging UGC for their social media marketing by incorporating it directly into their websites, campaigns, digital advertising etc. Why UGC is

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7 reasons why your business should be active on Instagram

Are you in a situation where people around you, your customers, and your friends are talking about Instagram and advising you to be on it? Are you wondering if there is any potential ROI with Instagram for business use? Are you having a feeling that all the noise around you is just gaining more and more momentum instead of fading? This is the point with Instagram and

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Connect with your Customers – Selling with Story!

Remember those childhood days, when everything moved around doing with a story, be it studying, playing or just that bedtime story routine. Know why? Because human beings understand one another and bond with each other via stories! Stories do build an emotional connection between you and your prospects. The art of storytelling does put the message straight in your heart that keeps your customers coming back to

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10 Steps to brilliant B2B digital marketing – Part II

In Part I, we discussed about your business website, defining your positioning, knowing your audience, re-activating your existing contacts, e-mail marketing and creating content as per your expert positioning, let’s take a look at remaining 5 steps to market B2B digitally. (In case, you missed part I, click here) Step 6: Build content around a Theme: With newsletter already deployed, you can study the analytics of your

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10 Steps to brilliant B2B digital marketing – Part I

Today, just 60% of business owners realize that digital marketing works in B2B scenario. There are still around 40% of businesses who think digital marketing as something that works for B2C brands only, thus leaving their focus on traditional practices like direct mails, phone calls, doorstep visit, trade shows etc. What one needs to understand is that businesses today search the web before making any purchasing decisions.

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Content Marketing – ROI or Creativity?

Content marketing today has left the safe world of ‘proof of concepts’ without budget to being a widely adopted marketing practice. Consequently, as content marketing becomes more pervasive across the customer–centric organization, conversation has moved to the thorny topic of ‘return on investment’ (ROI). But ROI shouldn’t be met by sharp intakes of breath content marketers. We know that content marketing works and is measurable. All it

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How to leverage Snapchat for Indian Brands?

With leading social platforms like Facebook, Twitter, Instagram, LinkedIn and Pinterest in place, it might seem inappropriate for any brand to enter into any other social platform for their campaigns and audience reach. However, Snapchat is putting its advertising game in place to challenge the big five. The Internet Trend Report of 2016 by Mary Meeker shows that Snapchat is getting pretty close to platforms like Instagram,

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Context Marketing

In today’s world, real time is the only time that counts. Customers today want the right information at the right time. So how do we meet the demands of today’s customers? Here comes the concept of context marketing. What is Context Marketing? Content marketing on one side is marketing one’s brand/business/services by writing educational, informative and engaging content related to the product/services. This establishes the brand as

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10 best Snapchat hacks you didn’t know about

Snapchat is a fun platform of sharing your pictures and videos with your friends, but is it the most user-friendly app?probably not! There are a lot of features that aren’t visibly obvious even if you have mastered the basics. Following are 10 best Snapchat hacks to get the most out of your Snapchat experience: Want to avoid sending a notification to your friend on a screen shot

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Instagram Stories and their usefulness for a Marketer

Social Media Platforms are looking out for ways and means to encourage its users to create and share more and more content on the platform. Recently, Instagram launched its Instagram stories (a feature similar to Snap chat stories) feature that lets users to post content (photos/videos) that vanishes after 24 hours. The content of stories will not appear on your profile grid or main feed section. How

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