ChatterBox

Context Marketing

In today’s world, real time is the only time that counts. Customers today want the right information at the right time. So how do we meet the demands of today’s customers? Here comes the concept of context marketing. What is Context Marketing? Content marketing on one side is marketing one’s brand/business/services by writing educational, informative and engaging content related to the product/services. This establishes the brand as

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10 best Snapchat hacks you didn’t know about

Snapchat is a fun platform of sharing your pictures and videos with your friends, but is it the most user-friendly app?probably not! There are a lot of features that aren’t visibly obvious even if you have mastered the basics. Following are 10 best Snapchat hacks to get the most out of your Snapchat experience: Want to avoid sending a notification to your friend on a screen shot

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Instagram Stories and their usefulness for a Marketer

Social Media Platforms are looking out for ways and means to encourage its users to create and share more and more content on the platform. Recently, Instagram launched its Instagram stories (a feature similar to Snap chat stories) feature that lets users to post content (photos/videos) that vanishes after 24 hours. The content of stories will not appear on your profile grid or main feed section. How

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10 Reasons brands should have CHAT BOTS!

Ever since the chat bots have been introduced, there is a lot of buzz that these bots will become the next paradigm shift in marketing brands. Though it’s too early to predict things with only few brands using it, but the developments surrounding these chat bots are surely unleashing a wave of innovation for businesses/brands. Starting with customer service to the new user experiences, these chat bots

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Facebook Bot Messengers: A New Revolution

In its F8 Developer Conference in April 2016, Facebook introduced the ‘Chat Bots’-which the developers can build into Facebook Messenger via an AI (artificial intelligence). Theoretically, these messenger bots will allow any user to interact with a brand/business/company or service over Facebook Messenger in a way as if they are conversing with a human being. Let’s take a look at the overall concept of these chat bots.

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Why one should invest in Digital Marketing?

Gone are the days of ‘interrupt marketing’ wherein people were interrupted to pay attention to the product promotion. For example: TV/radio ads, telemarketing calls, email campaigns etc. Online/digital marketing gives the ability to reach the customers to the door of the company. Planning to invest in Digital marketing? Today an average business spends around 2.5% of its annual revenue on digital marketing, as per Gartner. This seems

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Content Marketing in next 100 Years!

Content Marketing is all about adapting to the changes of the targeted consumer base. With the increased usage of tablets, smart phones and growing technology has made the content production easier but the sole purpose of marketing seems to be getting lost. Businesses today are spending billions of dollars on content marketing making it a verifiable opportunity to drive revenue. So what is the future of Content

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Prisma – The New Photo Editor!

Prisma a new camera app, released in June this year, transforms your photos into artworks. The app is said to use a combination of neural networks and artificial intelligence to give your photos a look of Picasso’s brush strokes. The app has taken social media by storm as it goes beyond overlays and basic filters, unlike other popular photo apps. It recreates the image from scratch exploring

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Live Video Streaming – FB Live Vs Google Hangout Vs Periscope

Social Media Players are again competing on the Mobile Live Video Streaming arena. What is Live Video Streaming? We all love to watch ‘Live’ sports or celebrity events. With social media taking over our maximum time and effort, there are businesses that broadcast live seminars, workshops, discussions, webinars etc to its global audience. Your viewing device could be your laptop, desktop, Smartphone, tablets or any digital screen

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How to influence your influencers

Who are the influencers? Now-a-day, social media plays a crucial role in promoting a brand or spreading any criticism. Gone is the age when people used to get influenced by newspaper ads. Today’s smart generation looks upon internet reviews, feedbacks and overall brands presence in the social market before putting their money into buying or selling something. Here is when an ‘influencer’ comes into picture. Influencers are

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