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Robot.txt is generally used to stop web crawlers or spiders crawl websites. Website owners use it where they specifically don’t want their page to be crawled by crawlers. This is also known as Robots Exclusion Protocol.
Website analysis is free search engine optimization reviews of entire website. analysis checks and provides a huge amount of characteristics of the website, over a hundred graphs.
And Here are some free website analysis tool
1)Google webmaster Tool
2)Hubspot’s Website Grader
3)Found’s SEO Audit Tool
4)SEO Report Card
5)Varvy’s SEO Overview Tool1) first of all you have to check on page structure
2) need to solve errors as per google web master tool.
3) Need to Check for Site load speed
4) have some excellent content marketing planFor the best analysis of your competitors you need to consider following points.
1) Keywords
2) On Page Analysis
3) Off Page Activities
4) Social Media Marketing
5) Link BuildingYou Can use google Keyword planner tool for location wise keyword. if you want regional wise then use google trends.
Here are some off page activities
1) Guest Blogging
2)Article Sharing
3)Blog Submission and Commenting
4)Local business listing
5)Social Media Sharing
6)Document Sharing
7)Image Submission
8) Video Sharing
9)Press Release
10)Question AnswerHere are the best practices for on page activities
1) Content
2) Titles , descriptions & Formatting
3) URL structures
4) Internal Linking
5) speed and Mobile friendlinessAn inbound links or we can say backlink is a hyperlink on a third party website which redirects to webpage on your website. and The outbound or external links are hyperlinks that point at any domain other than the domain the link exists on.
Google sandbox is less known but extremely important phenomenon for newly launched websites. google sandbox acts as temporary filter for new websites before they launched in google search pages.
