SEO vs. Email?

Great question! It really depends on your business goals and the resources you have available. Local SEO is great for attracting people who are actively searching for services in your area, especially if your business relies on being visible to local customers. It helps you rank on search engines, get listed in local directories, and appear on Google Maps, which can be a game-changer for local businesses. On the other hand, email marketing is more direct. If you’ve built a list of interested leads or customers, email marketing lets you nurture those relationships and keep your business top of mind. However, email marketing requires a quality email list and great content to avoid being marked as spam. I recommend checking out this article that compares Email Marketing vs. Local SEO specifically for service-based businesses like scaffolding companies. It offers some solid insights that might help you decide which method will work best for you!

It can be tough to figure out whether to focus on local SEO or email marketing, so this article sounds like exactly what I need. I’ve been trying to get a better understanding of how SEO can help my local visibility while also wondering how email campaigns could engage my current clients. The way it compares the two for scaffolding businesses is perfect for what I’m working on right now. I’m definitely going to give it a read and see which strategy could be more effective for my goals.

Email gave me more consistent results, but local SEO helped attract new local customers. My advice is to try a balanced approach—invest in both and see what works best for you. Start small with each, then focus more on the strategy that delivers the best ROI.