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Yes Definitely, structured markup is required for your website. because it will help your website to outsmart other websites and stand to improve your SEO ranking. there are various way to do structured schema markup
1)Breadcrumbs
2) site nevigation
3) video
4) product and offer for ecommerce sites
5) Rating
6) Article
7) Local Business
8) Event
9) RecipeFollowing are the list of Black hat SEO techniques: 1) Keyword stuffing 2) Cloaking 3) Doorway Pages 4) Paid Links 5) Duplicate content 6) Invisible Text 7) Link Farming
SEO Cannibalization occurs when two or more pages within your site compete for the same search term. For reference https://www.pi-datametrics.com/identifying-keyword-cannibalization-for-better-seo/
Grey Hat SEO is the practice of using technically legal methods to improve your site rankings, but which are ethically dubious, and could one day become black hat.for reference
Google Search Console is Previously called Google Webmaster. It is Interface between your website and google search engine. It is used for handling xml sitemap, robots.txt. It is also used to check your website for any errors, broken pages, site indexing, etc. It also help to identify technical issues related to your site.
“This is a two-step process. First, you’ll need to download a list of links to your site. Next, you’ll create a file containing only the links you want to disavow, and upload this to Disavow links. We will see in Details: 1) Download links to your site
A) Choose the site you want on the Search Console home page.
B) On the Dashboard, click Search Traffic, and then click Links to Your Site.
C) Under Who links the most, click More.
D) Click Download more sample links. If you click Download latest links, you’ll see dates as well. 2)Upload a list of links to disavow
A) Go to the disavow links tool page.
B) Select your website.
C) Click Disavow links.
D) Click Choose file.”Local SEO focus to optimizing a site or pages on a site to show organic results where intent of user is to find local information. For example if user search a query for “transport service near me” the result of this query will be NAP parameters like Name, Address and Phone number
Google updates its search algorithms frequently throughout the year. Following are the Recently updated google algorithm: 1) penguin 4.0 on 23th september 2016 2) Possum on 2nd september 2016
Cloaking is the technique in which content or information shown to user is different from that shown to crawlers for better indexing. Cloaking is implemented to improve ranking by misleading crawlers. But this never a right approach, crawler will immediately remove or blacklist the site. such practice breaks the principles of search engine which result into ban of the site.
The character limit of meta Title is around 65-70 including spaces. You can go upto 70 but do not exceed 70 character limit. Similarly character limit of meta description is between 150-160 including spaces. You cannot exceed the limits of both meta Title and description.
Links that are pointing from one website to other website. Links can be of two types 1) inbound link 2) outbound link.
1)Inbound Link or backlink is the link pointing to your website from other website.
2) outbound link or external link is the link pointing to other website from your site.Website Analysis is to test website on different SEO parameters such as keywords, meta tags,content,link exchange, domain authority, traffic estimation, website speed test, mobile friendliness and so on. Website such as woorank, seositecheckup, seoptimer are some good websites which help to do analysis.
It is an imaginary area where new websites are placed until they are eligible to get ranked in SERP and get authentic traffic to the website.
Facebook Spaces is the new thing. After Occulus acquisition, facebook has launched the beta version of Facebook spaces. It needs you to wear your VR gear and then you can chat with your friends in a VR environment. Cool isn’t it?
