Local SEO focus to optimizing a site or pages on a site to show organic results where intent of user is to find local information. For example if user search a query for “transport service near me” the result of this query will be NAP parameters like Name, Address and Phone number
Local SEO (Local Search Engine Optimization), sometimes referred to as local search engine marketing, is an incredibly effective way to market your local business online, as it helps businesses promote their products and services to local customers at the exact time they’re looking for them online.
Local SEO, as the phrase implies is an optimization strategy where you can market your business in your local area. For example, you can use the main keyword with the phrase ‘near me. This helps in reaching out to the target audience locally as and when they look for a specific product or a service that matches yours.
Local search engine optimization is a branch of SEO that focuses on optimizing a website to be found in local search results.
Basically, local SEO is a strategic process that focuses on emphasizing the optimization efforts of local brick-and-mortar businesses.
Content, on-page optimizations, and link building all with a focused, localized intent are part of these efforts.