Cloaking is the technique in which content or information shown to user is different from that shown to crawlers for better indexing. Cloaking is implemented to improve ranking by misleading crawlers. But this never a right approach, crawler will immediately remove or blacklist the site. such practice breaks the principles of search engine which result into ban of the site.

Cloaking is a Black Hat SEO technique used to deliver the content on a Web page to a search engine in a way that is different from what the user was looking for. The purpose of cloaking is to boost a website’s search engine rank on certain keywords. Cloaking takes a user to the other sites than what he or she expects by disguising those sites’ true content.