What is UGC? User Generated Content or UGC as commonly known refers to content created by unpaid contributors. It can be in the form of pictures, videos, reviews, testimonials, posts, tweets, pins, etc. With social media platforms focusing more and more on customer engagement, brands are leveraging UGC for their social media marketing by incorporating it directly into their websites, campaigns, digital advertising, etc. Why UGC is
read more...Ever since the chatbots have been introduced, there is a lot of buzz that these bots will become the next paradigm shift in marketing brands. Though it’s too early to predict things with only a few brands using it, the developments surrounding these chatbots are surely unleashing a wave of innovation for businesses/brands. Starting with customer service to the new user experiences, these chatbots are here to
read more...Gone are the days of ‘interrupt marketing’ wherein people were interrupted to pay attention to product promotion. For example TV/radio ads, telemarketing calls, email campaigns, etc. Online/digital marketing gives the ability to reach customers to the door of the company. Planning to invest in Digital marketing? Today an average business spends around 2.5% of its annual revenue on digital marketing, as per Gartner. This seems to be
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