Are adblockers a threat or just a tired hype? It’s a debate that has been making the rounds for some time. The reasons for blocking are various: privacy, speed, annoyance but despite all that, advertising remains the primary supporter and revenue to many websites, without which they will cease to exist. In an effort to be more relevant and competitive, these ads have become increasingly full with
read more...What is Real-Time Marketing? Real-Time Marketing is a marketing strategy that is focused on up-to-date events, current trends and customer feedback to connect consumers with the products and services they could use. With the rise of social media and easy access to information on the target audience, real-time marketing grew in popularity since the marketers were able to transform this information into messages and be a part
read more...With digital marketing taking the lead, brands are launching profitable social media campaigns with the help of celebrities and influencers. Marketers do acknowledge the power of celebrities in influencing brand awareness and consumer-purchasing decisions. Though capitalizing on a celebrity’s fame and the fan base is not a new marketing concept, what has changed over time is how brands are using celebrity endorsements. With Instagram, YouTube, Snapchat, etc
read more...Yes, we all know that content marketing plays a great role in brand awareness, audience engagement, targeting the right set of customers, so on and so forth. But we have also heard about terms like content glut or content fatigue. Mark Schaefer with his blog post on “Why content marketing is not a sustainable strategy”, coined the term “Content Shock”. The key focus of his thesis was
read more...Big Data and Social Media – You might have heard the terms. Do these two phenomena go hand-in-hand? Yes, of course, they do. Social media – A generator of user opinions and conversations creates big data. With a number of social networks and channels, social media is a huge mine of information for marketers as it’s filled with data related to user locations, conversations, and opinions. What
read more...Marketing Ecosystem: Digital developments are transforming and re-configuring the overall marketing ecosystem. Today, brands operate in an environment that is completely different from traditional advertising in terms of technology, content, user experiences, etc. So in a world full of choices, where exactly do the marketers focus their time, energy and resources so that they can engage their target users most efficiently and effectively? A Marketer’s Dilemma: Present
read more...Have you stumbled across a photo, while checking your FB feed that started to move as you moved your hand over it? These are Facebook 360 photos. These photos can be captured using your phone’s panorama function. Having introduced it a few months back, FB is improving upon its photos feature and innovating ways so that people can share more immersive views of their world to their
read more...Last week, Twitter launched new features to its Direct Messages (DM) channel. These features aim at creating a better conversational experience between the brands and its customers. Welcome Messages: It’s an automated message which sets the expectation with the customers as they enter a DM conversation Quick Replies: These will prompt customers with the best reply to a DM. These replies are useful for chat-bots because they
read more...Since long, Instagram has been noticing its influencers trying to make money by putting a “purchase/buy link” in the product description/images. As a result, the social media platform is now all geared up to make the shopping experience easier for all its users.
read more...SocialChamps is a result-oriented Social Media Marketing & Digital Marketing Company in Pune, we are dedicated to delivering targeted results for your business.
