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LINKEDIN LAUNCHED NEW FEATURE FOR BETTER CONVERSION
LinkedIn has retained its premium position being the most sought professional’s community. Although the way other social media channels have evolved with respect to advertising options, LinkedIn was kind of slow. Advertisers were keenly waiting for LinkedIn to launch...
10 Reasons to convince your Boss for Social Media!
You are well versed that Social media is the most effective marketing medium today and is here to stay for a long time to come. Today many brands, startups, big/small businesses have tried their hands in various social media platforms and are flourishing in terms of...
Elements of successful Social Media Campaign!
With social media sitting firmly in any marketing strategy today, the marketing industry has seen an increase in clever, creative and effective social media campaigns. The successful social media campaigns may vary in size, method, and style but when we dig down the...
Guide to Facebook Lead Form Adverts!
What is Facebook lead ads? Facebook rolled out ‘Lead ads’ to overcome people’s apprehension to fill out long forms. You may also call it as the ultimate lead generation ad format. Clicking the call to action on a standard News Feed ad launches a native lead form on...
How to Increase Social Media Organic Traffic!
First of all, let’s understand what is organic traffic? – “Organic traffic” is the traffic that comes to your website as a result of unpaid search results. One of the main goals of SEO is to increase organic traffic. Similarly, “Organic reach” is the total number of...
Blog Strategy for Social Media!
With a variety of social platforms available and millions of users interacting with each other on it, how to make your voice/your blog stand out and generate a good loyal audience who keeps coming back for more? Good Quality content no doubt is the foremost thing to...
Social Media for Kids!
It’s true that social networking is becoming a large part of our culture today. Facebook, Twitter, Instagram, Snapchat and other social networking sites do have a minimum age requirement (13 years) but some kids do get around by lying about their year of birth. Though...
Facebook Updates For Marketers – January 2017
Facebook Updates! That gear up Marketers for advertising, let's see what is new in store. In the first month of the year, the latest Facebook Updates surprise advertisers with great news. "Facebook updates Marketers can apply just as you need them for Facebook ads"...
New Social Media Tools to try in 2017!
In this fascinating world of social media, almost every other day, people build and launch new social media tools, empowering digital marketers to complement their day-to-day work. Let’s take a look at the social media tools to try out in 2017 so as to stay on top of...
Adblockers! A new threat?
Are adblockers a threat or just a tired hype? It’s a debate that has been making the rounds for some time. The reasons for blocking are various: privacy, speed, annoyance but despite all that, advertising remains the primary supporter and revenue to many websites,...
Why Real-Time Marketing should matter to Marketers?
What is Real-Time Marketing? Real-Time Marketing is a marketing strategy that is focused on up-to-date events, current trends and customer feedback to connect consumers with the products and services they could use. With the rise of social media and easy access to...
Celebrity Endorsements on Social Media!
With digital marketing taking the lead, brands are launching profitable social media campaigns with the help of celebrities and influencers. Marketers do acknowledge the power of celebrities in influencing brand awareness and consumer-purchasing decisions. Though...
Content Shock! – Is it real? How to respond to this?
Yes, we all know that content marketing plays a great role in brand awareness, audience engagement, targeting the right set of customers, so on and so forth. But we have also heard about terms like content glut or content fatigue. Mark Schaefer with his blog post on...
Big Data & Social Media – Are they going hand in hand?
Big Data and Social Media – You might have heard the terms. Do these two phenomena go hand-in-hand? Yes, of course, they do. Social media – A generator of user opinions and conversations creates big data. With a number of social networks and channels, social media is...
A Marketer’s Dilemma!
Marketing Ecosystem: Digital developments are transforming and re-configuring the overall marketing ecosystem. Today, brands operate in an environment that is completely different from traditional advertising in terms of technology, content, user experiences, etc. So...