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With the limitless number of apps in the market, it sometimes becomes difficult to stand out from the crowd and not be ‘just another’ app. Having a successful launch strategy gives your app the advantage of having a pole position from its very start. In the year 2020,...

  Since 2020’s disastrous disruption in the education industry, EdTech witnessed a new dawn. As schools and colleges saw their gates shut for months due to the pandemic, students moved to the online medium to learn and to be coached. The digital education...

Isn't it great when you get what you want? We all have needs or wants. In the social media age when you shop online, you traverse the internet to find what you are looking for with an intent to shop. So, what is intent marketing and what is it good for?  The intent is...

Want to increase your brand recall by up to 10x times? Push notifications can be a powerful tool to increase the number of people who hear from brands and make a decision to visit your app or homepage.  Of course, not every push notification is successful. Some seem...

  Do you know the mobile marketing metrics you should be calculating this year?  We've barely passed 2020 and it's business as usual after a global pandemic.  Agencies around the world have been affected by the quarantine, but slowly the global giants in the app...

The term eLearning is used in cases where you can get to learn so many things in a user-friendly manner with advanced technology and intuitive learning methods. Whereas social networks are helping many of us conventional learning process mixing step by step with the...

Most of the ties in business it is easy to the ROI, that is the return on investments while making the deal. You know the selling price, you know the margin cost, you know the whole maths behind it.  But when it comes to the SEO web designing, often people find it...

The beauty of being in this industry is we need to be updated 24 by 7 and no other choice rather than embracing the pace with which things keep changing. What an exciting thing that day is the same as any of the others.  The pandemic happening all over the globe due...

We all, no matter if we are working or studying or what, are suffering from the effects of the rapidly- globally spreading virus COVID-19 on which no meds or vaccination is yet available as for now.  Not only small businesses are affected but also the share market has...