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Why we recommend Social Media for Hospitality
Hospitality and Travel are one of the most customer-centric industries. With the advent of social media and smartphones, these industries have seen a sea-change in consumer interaction and buying behavior. Let’s look at a few statistics A survey by eMarketer found...
10 Signs why you should Invest in Social Media for Restaurant Business
A lot goes into opening a restaurant. Right from décor, great service, delicious menu to the helpful staff, but gone are the days when just advertising in the local newspapers and handing out leaflets was enough to make you a local brand in the restaurant industry. ...
9 Effective Tips to a Successful Google Adwords Marketing Strategy
Google has since its inception focused on customer intent. Over the years it has implemented many changes and continues to do so to align its search and advertisements to customer intent. Today, as Google has moved out of our desktops or laptops and entered the mobile...
6 Smart Tips to Build Your Hashtag Marketing Strategy
Hashtags came into limelight with Twitter and took center-stage with Instagram. Today, Instagram is synonymous with hashtags and vice-versa. But how do you know what works? How do you know what hashtags to use and how do you even identify the right ones? However with...
Smart Remarketing Tips For Your Business
Don’t you wish you could convert every customer who left your site mid-way, abandoned items in the shopping cart or filled up the details but never came back to the site? This is the truth of today’s online world. With everything available on the fingertips, not much...
9 Smart Tips to Boost YouTube Marketing for your Business
Nobody needs an introduction to YouTube. It is everywhere and most importantly it is the second largest search engine after Google. Today, a simple search on YouTube will make you realize that it is much more than just music and be watching funny videos. However,...
10 Tips to Promote Your Business on Instagram
Instagram is one of the most actively growing social networks in the past two years. It is a photo sharing app that took over the social networking world by storm, when it was launched in October 2010. It has helped many businesses and brands go viral. Here are a few...
Twitter Marketing Tips for Business in 2017
Twitter is one of the top 10 popular social channels that a brand should be on. Though it has not grown exponentially like Instagram or WhatsApp, it is growing nevertheless. Twitter has a different set of audience and focus and hence the strategies used to increase...
Top 10 Facebook Marketing Tips suggested by Social Media Experts!!
Being on Facebook for any business is now a necessity and not a matter of choice. It is similar to having a website address or a business card. Why do we say this you ask? Let’s look at some Facebook statistics for 2017 76% of Facebook users log in daily There are...
Complete Guide to Customer Lifetime Value (CLV)
I have consulted hundreds of companies to plan their digital growth. While doing so, I observed that still a lot of startups/companies plan their projections wrong. Since they go with a basic calculation of Cost of Acquisition (or say a cost of conversion) and try to...
5 online marketing tactics to improve your sales
5 Online Marketing tactics to Improve your Sales Today the nearly all the businesses have gone digital. Social media marketing is a crucial and result-oriented strategy to make any business fruitful. Social media profile of the company is its primary way to reach to...
10 Points to think before Hiring Digital Marketing Agency
Making use of Digital media for promoting your business to generate more leads is the primary segment of marketing strategies. With increasing competition, you have to be more creative, more active and more innovative while running your social media campaigns. The...
8 Social Media Trends you can’t afford to Ignore for your Online Business
Social media marketing is not just about having company profiles on social media platforms. It is mandatory to be more active and creative to stand out on social media. Your business must have pages and profile on trending social media such as Facebook, Twitter,...
Pinterest Search Ads New Feature for Marketers
Pinterest is the exceptionally powerful social channel and it has proven it once again by introducing its new feature called “Search Ads” which also has become highly popular in the market in a short time. Shopping could not have been easier than this. Pinterest has...
Social Media Hacks for the Successful Digital Presence
Today the marketing sector is driven digitally. Social media is the initial and result-oriented platform to make a business successful. Social media appearance of the company is its primary way to reach to the target audience. Social media has transformed the...