10 Minutes Twitter Campaign: #MyWish4Rajnikanth

12 December 2012, a historical date and moreover it was RajniKanth’s birthday. SocialChamps’ team (aka ‘Champs’) in our office were talking about the great actor. Suddenly some-one said “Why we can’t do a campaign for Rajni Sir’s Birthday”. It was afternoon. Half-day was already gone and we had few hours to think, plan and execute the campaign. Furthermore as nothing was pre-planned, the other work-schedules were also

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