Today, when we use social media ad our products and services, ads on social media are an important part of social media marketing because they can ensure that likes and follows on your social media channels come from people who are genuinely interested in your product or service. Therefore, in this part of our series, we will talk about Facebook Ads and their efficiency. How to create
read more...In the previous part of this series which is about social media advertising practices, we talked about the important points that should be considered before and while starting the Facebook advertising campaign. We mentioned earlier that the advertising of Facebook is not free and the amount of money you need to spend depends on the number of days your ads would run for. When you are spending
read more...As a social media marketer, we always want to make sure that clients should get a fair knowledge of ROI measurement for their investment. Being interacting with various clients we observed the fact that very few marketing companies provide the proper analytics & insights to the clients. Here in this post, I am going to explain how one can measure the effectiveness of the social media campaigns
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Can Typography Make a Difference on Pinterest Engagement Not too long ago, we have been discussing a lot of things over increasing engagement on Pinterest at SocialChamps. It was during one of these sessions that I felt some of our readers might also want to check out on our settings/inferences. So, in that spirit today, I made up my mind to tell you about one of the
read more...Recently, Facebook has redesigned the format of Facebook pages. Users are wondering whether and how it can contribute to something meaningful. If you are the admin of a Facebook page, you must be wondering what happened to the layout of your page. Let us have a look at the new changes and the important things regarding this change that deserve to be noticed. Good things about the
read more...LinkedIn is a great platform for generating business, especially for those organizations that are B2B businesses. LinkedIn has a Pay Per Click (PPC) platform. However, many people wonder how efficient LinkedIn can be when a businessman wants to grow his PPC program. Can LinkedIn make a significant contribution in PPC related activities? For B2B advertisers targeting a specific audience, LinkedIn Ads can work wonders. They can add
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We have been interacting and working with various B2B clients like ERP consultation, GRC Automation (Governance Risk Compliance) and high-end loan financing, etc. While working for each of these clients the approach and strategy had to be changed from time to time was of utmost importance as B2B transactions often revolve around various buying cycles and increase the challenges of marketing by many folds, especially when it
read more...QR And Its Benefits For Social Media Today, Quick Response (QR) code is not limited to the automotive industry. It has become an important part of almost all industries. It has become popular due to its fast readability and greater storage capacity compared to standard UPC barcodes. It benefits anything it gets used in. What is QR? The QR code (abbreviated from Quick Response Code) is the
read more...In our previous part of this article, we discussed how social media has been used recently in the marketing and promotion of movies. The insights regarding cinema fans depending on social media in order to decide whether to watch a movie or not were also explored. Now we will see how the marketing industry perceives the trend of social media being used to promote movies. Film-marketers support
read more...Today, social media has become an important and significant part of cinema. The proper marketing and promotions of a movie are as important as good content if a maker wants his movie to be successful. When it comes to marketing, today social media (especially Facebook and Twitter) has become an important tool that connects the makers and marketers of a movie with their fans (target audience). Do
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