ChatterBox

We all have seen the Facebook advertisements era right from the beginning and now it has conquered the whole darn world of businesses and brands! Name any brand or company which isn’t on Facebook and not using Facebook ad’s, well almost all brands do use Facebook ads to increase reach and tap new users in the vast ocean of users that Facebook provides! Since Facebook has always

Facebook is adapting to the evolving social media environment. December 2013 Facebook’s new algorithm went live. It has caused an uproar amongst marketers, they claim Facebook has lost its edge as a marketing tool. Is it actually the case? “We’ve noticed that people enjoy seeing articles on Facebook, and so we’re now paying closer attention to what makes for high-quality content. We expect organic distribution of an

After going public Twitter has been struggling to justify its valuation. Some analysts have even written obituaries about Twitter – thankfully analysts are not always right. Its user base is not growing – it stood at a mere 255 million. Twitter is fun, yes of course it is, but as a business, Twitter lacks sound revenue generation source like Facebook. The fun does not always equate to