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Why one should invest in Digital Marketing?
Gone are the days of ‘interrupt marketing’ wherein people were interrupted to pay attention to product promotion. For example TV/radio ads, telemarketing calls, email campaigns, etc. Online/digital marketing gives the ability to reach customers to the door of the...
Content Marketing in next 100 Years!
Content Marketing is all about adapting to the changes of the targeted consumer base. With the increased usage of tablets, smartphones and growing technology has made the content production easier but the sole purpose of marketing seems to be getting lost. Businesses...
Prisma – The New Photo Editor!
Prisma a new camera app, released in June this year, transforms your photos into artworks. The app is said to use a combination of neural networks and artificial intelligence to give your photos a look of Picasso's brush strokes. The app has taken social media by...
Live Video Streaming – FB Live Vs Google Hangout Vs Periscope
Social Media Players are again competing on the Mobile Live Video Streaming arena. What is Live Video Streaming? We all love to watch ‘Live’ sports or celebrity events. With social media taking over our maximum time and effort, there are businesses that broadcast live...
How to influence your influencers
Who are the influencers? Now-a-day, social media plays a crucial role in promoting a brand or spreading any criticism. Gone is the age when people used to get influenced by newspaper ads. Today’s smart generation looks upon internet reviews, feedbacks and overall...
The Video Battle: Facebook vs. YouTube vs. Amazon Video Direct
When it comes to online video, YouTube seems to have the popularity as well as the monopoly for the past decade. But with digital age setting in and online videos becoming pretty popular to create a buzz, marketing, and building brand awareness, many social media...
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Instagram launches its new ‘Analytic’ tool
With the new logo in place, Instagram is also rolling out its new analytic tool. This tool will not only give businesses insight into their Instagram marketing techniques but will also allow users to directly email a brand/business and get directions on their...
Instagram changes its logo – like it or dislike it!
Instagram changed its logo last week and are we happy about it? There was a lot of buff over the social channels about the change – people were freaking out over the idea that the ‘old time camera’ look icon was finally ditched. But then, times are changing and so...
Free-booting on Facebook? Not anymore!
Booting on Facebook: Facebook announces it's Right Manager’ tool to assist its video community against free-booting (content that is re-uploaded without the creator’s permission or license). The tool will allow content owners to remove videos that are similar to their...