Subscribe to our Blog
and get updates from our Company
Featured
Featured Blogs
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
Recent
Blogs
New Social Media Tools to try in 2017!
In this fascinating world of social media, almost every other day, people build and launch new social media tools, empowering digital marketers to complement their day-to-day work. Let’s take a look at the social media tools to try out in 2017 so as to stay on top of...
Adblockers! A new threat?
Are adblockers a threat or just a tired hype? It’s a debate that has been making the rounds for some time. The reasons for blocking are various: privacy, speed, annoyance but despite all that, advertising remains the primary supporter and revenue to many websites,...
Why Real-Time Marketing should matter to Marketers?
What is Real-Time Marketing? Real-Time Marketing is a marketing strategy that is focused on up-to-date events, current trends and customer feedback to connect consumers with the products and services they could use. With the rise of social media and easy access to...
Celebrity Endorsements on Social Media!
With digital marketing taking the lead, brands are launching profitable social media campaigns with the help of celebrities and influencers. Marketers do acknowledge the power of celebrities in influencing brand awareness and consumer-purchasing decisions. Though...
Content Shock! – Is it real? How to respond to this?
Yes, we all know that content marketing plays a great role in brand awareness, audience engagement, targeting the right set of customers, so on and so forth. But we have also heard about terms like content glut or content fatigue. Mark Schaefer with his blog post on...
Big Data & Social Media – Are they going hand in hand?
Big Data and Social Media – You might have heard the terms. Do these two phenomena go hand-in-hand? Yes, of course, they do. Social media – A generator of user opinions and conversations creates big data. With a number of social networks and channels, social media is...
A Marketer’s Dilemma!
Marketing Ecosystem: Digital developments are transforming and re-configuring the overall marketing ecosystem. Today, brands operate in an environment that is completely different from traditional advertising in terms of technology, content, user experiences, etc. So...
360 Panorama Posts
Have you stumbled across a photo, while checking your FB feed that started to move as you moved your hand over it? These are Facebook 360 photos. These photos can be captured using your phone’s panorama function. Having introduced it a few months back, FB is improving...
ABP Majha
Twitter launches Customer Service ‘Bots’ for Direct Messages
Last week, Twitter launched new features to its Direct Messages (DM) channel. These features aim at creating a better conversational experience between the brands and its customers. Welcome Messages: It’s an automated message which sets the expectation with the...
Shoppable Instagram
Since long, Instagram has been noticing its influencers trying to make money by putting a "purchase/buy link” in the product description/images. As a result, the social media platform is now all geared up to make the shopping experience easier for all its users....
Drip Marketing
What is Drip Marketing? Drip Marketing is a strategic plan of communicating information about a company/product/service through a steady stream of messages in the form of emails, phone calls, social media posts, newsletters, etc. This exposes the prospect clients to...
Significance of User Generated Content (UGC) in Social Media Marketing
What is UGC? User Generated Content or UGC as commonly known refers to content created by unpaid contributors. It can be in the form of pictures, videos, reviews, testimonials, posts, tweets, pins, etc. With social media platforms focusing more and more on customer...
7 reasons why your business should be active on Instagram
Are you in a situation where people around you, your customers, and your friends are talking about Instagram and advising you to be on it? Are you wondering if there is any potential ROI with Instagram for business use? Are you having a feeling that all the noise...
Connect with your Customers – Selling with Story!
Remember those childhood days, when everything moved around doing with a story, be it studying, playing or just that bedtime story routine. Know why? Because human beings understand one another and bond with each other via stories! Stories do build an emotional...