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This is the time of the year when we are waving ‘BYEs’ to the old things and extending hands to ‘Welcome’ new things, new year, new opportunities with warm arms open wide. This is the time of the year when we are buying new calendars and planners to make new plans for...

Email marketing is making significant moves in digital marketing while other platforms are also making good moves. However, email marketing is preferred to give that personal touch to the message. The relevance of email marketing is widespread in the industries as...

There are drastic and dramatic changes in the B2B marketing industry. Due to technological advances, there is a huge and significant shift between B2B buyers and their behavior. And so does the decision making terms are changing. Today's B2B buyers will make a number...

  So every year comes to an end with a great fall and winters of December and it’s always beautiful to sit back with a cup of coffee in hand and watch snowfall out of the window. And this is stopping the passing time for a moment, sure! But coming in the real...

Explaining ‘what social media is’ would be a perfect start of this blog but how to choose words to explain ‘what social media is’, since everyone knows what it is. Although to brief it in a line, social media is a virtual gathering of people around the globe on...

Changes have been always hard when you are so used to some pattern, although changes are good and are meant to happen. But changes happening in the industry are very crucial to be understood when it comes to applying them for the results. So Google algorithm is meant...

Every kid who operates on the internet knows what SEO is nowadays. Although the concept of SEO is as old as the internet today. People have been using the SEO techniques for reaching a new audience; bring traffic to websites and to drive growth. Of course, the entire...

One of the biggest struggles we online businesses have is we can’t track in which stage of the journey the buyer is? This is something that is can’t be judged in which stage the customers lie in. On the other hand, it’s easy for small business owners and marketers to...

What decides your win in the war?  Not your performance, neither how well you did with your team but the strategy you made intent before you go into the war field. Likewise, you will know how people will respond to your campaign at the time when you are planning...

Almost every industry is occupied with digital marketing nowadays.  Since there is a large number of the potential audience are available on every Digital Online Platform. Various sectors are also trying to incorporate digital marketing as a part of their systems....