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Recent
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360 Panorama Posts
Have you stumbled across a photo, while checking your FB feed that started to move as you moved your hand over it? These are Facebook 360 photos. These photos can be captured using your phone’s panorama function. Having introduced it a few months back, FB is improving...
ABP Majha
Twitter launches Customer Service ‘Bots’ for Direct Messages
Last week, Twitter launched new features to its Direct Messages (DM) channel. These features aim at creating a better conversational experience between the brands and its customers. Welcome Messages: It’s an automated message which sets the expectation with the...
Shoppable Instagram
Since long, Instagram has been noticing its influencers trying to make money by putting a "purchase/buy link” in the product description/images. As a result, the social media platform is now all geared up to make the shopping experience easier for all its users....
Drip Marketing
What is Drip Marketing? Drip Marketing is a strategic plan of communicating information about a company/product/service through a steady stream of messages in the form of emails, phone calls, social media posts, newsletters, etc. This exposes the prospect clients to...
Significance of User Generated Content (UGC) in Social Media Marketing
What is UGC? User Generated Content or UGC as commonly known refers to content created by unpaid contributors. It can be in the form of pictures, videos, reviews, testimonials, posts, tweets, pins, etc. With social media platforms focusing more and more on customer...
7 reasons why your business should be active on Instagram
Are you in a situation where people around you, your customers, and your friends are talking about Instagram and advising you to be on it? Are you wondering if there is any potential ROI with Instagram for business use? Are you having a feeling that all the noise...
Connect with your Customers – Selling with Story!
Remember those childhood days, when everything moved around doing with a story, be it studying, playing or just that bedtime story routine. Know why? Because human beings understand one another and bond with each other via stories! Stories do build an emotional...
10 Steps to brilliant B2B digital marketing – Part II
In Part I, we discussed your business website, defining your positioning, knowing your audience, re-activating your existing contacts, e-mail marketing and creating content as per your expert positioning, let’s take a look at remaining 5 steps to market B2B digitally....
10 Steps to brilliant B2B digital marketing – Part I
Today, just 60% of business owners realize that digital marketing works in a B2B scenario. There are still around 40% of businesses who think digital marketing as something that works for B2C brands only, thus leaving their focus on traditional practices like direct...
Content Marketing – ROI or Creativity?
Content marketing today has left the safe world of 'proof of concepts' without the budget to be a widely adopted marketing practice. Consequently, as content marketing becomes more pervasive across the customer-centric organization, the conversation has moved to the...
How to leverage Snapchat for Indian Brands?
With leading social platforms like Facebook, Twitter, Instagram, LinkedIn and Pinterest in place, it might seem inappropriate for any brand to enter into any other social platform for their campaigns and audience reach. However, Snapchat is putting its advertising...
Context Marketing
In today’s world, real time is the only time that counts. Customers today want the right information at the right time. So how do we meet the demands of today’s customers? Here comes the concept of context marketing. What is Context Marketing? Content marketing on one...
10 best Snapchat hacks you didn’t know about
Snapchat is a fun platform of sharing your pictures and videos with your friends, but is it the most user-friendly app?probably not! There are a lot of features that aren’t visibly obvious even if you have mastered the basics. Following are 10 best Snapchat hacks to...
Instagram Stories and their usefulness for a Marketer
Social Media Platforms are looking out for ways and means to encourage its users to create and share more and more content on the platform. Recently, Instagram launched its Instagram stories (a feature similar to Snap chat stories) feature that lets users post content...