Instagram is the first platform where you can post your views or updates in form of stories and everyone can see it. Interesting part of the Instagram stories are that they are temporary available on Instagram, means storeis will be automatically deleted after 24 hours. In now a days Facebook, whatsapp has also same feature but Instagram is the first platform where we can put our stories as similar to snapchat
If you have public account then use some catchy words.
Put your company website and contact details
Put all new updates in your story, to encourage users to visit your profile.
You can increase your business sales and brand awareness using social media. It is one of the most effective way to boost your business. In now a days, every brand is known by its social presence.