Its simple buddy. Just plan good content which is worth sharing for users 😀
You can also go with a paid advertising route to get initiat traction untill word of mouth starts working for you. Other approach would be share your content via infulencers. Bring a few influencers on board.
Create unique content and share it with t. e users or you can go with paid advertising as well. there were some platforms where you can find an audience like Facebook, Instagram, Twitter, Or you can choose any Community.
It’s never a guarantee that you’ll go viral. If any agency ever promises this, they’re lying. It’s a combination of luck, time, and good content. Make sure your content is of high quality, if using audio over video that it is synched correctly, include captions/subtitles for videos, don’t copy other users but do adapt trends to be relevant to your own content… there’s so much you can do.
For a dive into TikTok’s virality, we have a blog post on this topic: The Virality of TikTok Content.