A Marketer’s Dilemma!

Marketing Ecosystem: Digital developments are transforming and re-configuring the overall marketing ecosystem. Today, brands operate in an environment that is completely different from traditional advertising in terms of technology, content, user experiences, etc. So in a world full of choices, where exactly do the marketers focus their time, energy and resources so that they can engage their target users most efficiently and effectively? A Marketer’s Dilemma: Present