Content Shock! – Is it real? How to respond to this?

Yes, we all know that content marketing plays a great role in brand awareness, audience engagement, targeting the right set of customers, so on and so forth.  But we have also heard about terms like content glut or content fatigue. Mark Schaefer with his blog post on “Why content marketing is not a sustainable strategy”, coined the term “Content Shock”. The key focus of his thesis was